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Research On Performance Management Of Marketing Department Of HZ Education And Training Company

Posted on:2017-04-14Degree:MasterType:Thesis
Country:ChinaCandidate:H P LiuFull Text:PDF
GTID:2207330485453002Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The main purpose of this paper is to draw the effective performance management method of HZ education training company through the research of the performance management. After a period of rapid expansion, HZ education training company, the results of the results of the process, the internal management of the increasingly serious problem, the performance management is becoming more and more serious problems in the development of the company.In this paper, the process of the study of domestic and foreign performance management is the first study, the purpose of this study and research ideas. The second is the research on the performance management theory. The main content of this paper is to analyze the current situation and problems of HZ education training company’s marketing performance management.The study of the vertical goal and results is to study the future development of HZ education and training company through the analysis of domestic and foreign industry environment, and to grasp the future development direction of HZ education and training company’s operating mode, which is marketing management mode, and then from the new design of HZ education training company marketing organization structure, the performance management system for the market to re design and improve. The purpose of the research is to clarify the existing problems of HZ education and training company’s marketing department, to clarify the serious consequences of the operation and development of the company. Through the combination of performance management tools to optimize the internal management, and to explore the strategy performance management methods, to adapt to the changing market demand, so as to make the educational training institutions have a good development.
Keywords/Search Tags:Performance management design, key performance indicators, education and training
PDF Full Text Request
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