Research On Regional Characteristics And The Sustainable Development Of Commercial Fitness Club In Yulin

In recent years, a variety of fitness club in various forms in our country is developing vigorously, vigorous and upward. In Yulin, which is a city of Shaanxi province under the situation of the development of the western region, as the development of underground resources with urban comprehensive strength in recent years, the rapid ascension, make sports fitness industry good development in Yulin. But due to the fitness club in Yulin begin late than any other parts of the city, and still in a primary stage. This paper attempts to study the various commercial fitness club in Yulin, probe into its development present situation, analyze factors affecting their development, and give the corresponding countermeasures, which provide areferences for the development of the sports fitness in Yulin, and also for the sports fitness in the other two or three types of the development of the city provide certain theoretical basis.The writer try to use many ways to accomplish the paper, such as: investigation, questionnaire, interview, mathematical statistics methods of analysis and logical reasoning, the general commercial fitness club at present the development status of field research and analysis, commercial fitness club in the overall situation of development in Yulin is boom, but as the time limitness, the rapid development under the background of the appearance of many unreasonable aspects, the support of the government’s regulation and policy of the insufficient, fitness entertainment market regulation relative lag state to a certain extent, affect the overall development of fitness club; Club management professional is awful add to the ability is weak; Patterns of a single, less chain operation; Not enough to the club’s propaganda, the promotion of the comprehensive quality of fitness coaches need to improve, and further develop, and Clubs do not emphasis on fitness coaches and other employees, and people’s fitness consumption consciousness is weak, according to the above aspects, through the analysis, the writer give the following Suggestions:(1) the government’s response to the sports fitness industry to strength the supervision system and provide the appropriate policy supports;(2) the club and the government should adopt a positive and cooperative ways to strength the people’s consciousness of sports fitness and sports fitness consumption ideas in Yulin;(3)the manager should usemore reasonable chain operation mode;(4) the manager should strength the promotion, improve propaganda;(5)one should improve the quality of the club coaches, and strengthening the follow-up training;(6) people should expand consumer groups, improve curriculum, strength the maintenance ability of venues and facilities;(7) one also should improve the service level, improve the operation management of the club;(8) if have any chances people should learnnd reference to the advanced experience of other cities at home and abroad。...