| Due to economic development fast, people's quality of life is raised, the residents in our country sports fitness and In sports, people also pay more attention to physical and psychological health, and start a lot of suitable for their own way to exercise more. Second, China's related industries begin to continuous development and upgrade, commercial fitness club started from the developed coastal city expansion to the various provinces and cities in our country, the better for people to participate in sports provides a platform. As the capital of Sichuan, Chengdu is also the key cities of west development, the development of commercial fitness club of Chengdu in southwest of Sichuan province and even other cities play a lead role in the development of fitness club, in enhancing the quality of the residents of the body at the same time, more conducive to promote the development of the national fitness campaign in the western cities.This article USES the Related works, investigate the actual situation, the study of reference questionnaire feedback information method for the management of the commercial fitness club of Chengdu and current situation of the development of the external environment and Its own operating system, can be found outside of enterprises, its positive and negative influence for development?External opportunity factors include:(1), Chengdu economic growing, per capita consumption continue to improve, the vigorous development of sports industry.(2) the growing population of Chengdu sports population increasing at the same time.(3), Chengdu has many resources of colleges and universities, for the commercial fitness club provides guarantee of talent training; External threat factors include:(1) the policies and regulations is beneficial to the development of commercial fitness club of Chengdu,but the implementation of the perfect enough.(2) the commercial fitness club of Chengdu sports industry in the face of competition for other projects, commercial fitness club also exist between the unfair competition; Internal advantage factors are:(1) the income and expenses of the commercial fitness club of Chengdu in a flat or a profit.(2) the commercial fitness club of Chengdu degree is higher.(3) members of the commercial fitness club of Chengdu has certain consumption ability, fitness are motivated.; Disadvantage factors are:(1) single operation mode of the commercial fitness club of Chengdu, publicity and promotions are innovative enough.(2) thecommercial fitness club of Chengdu hardware basic meet the demand of members,but the curriculum single without their own characteristics.Several aspects of research, the influence on the premise of conform to the trend analysis way, arranged in the position of the corresponding matrix, in order to explore the enterprise improve the deficiency, the use of the advantages of planning.analysis to develop a conducive to the development of the fitness club of Chengdu countermeasures, to promote the commercial fitness club of Chengdu healthy, stable and sustainable development, and to other cities play a demonstration role for the development of the western region. This article concluded that the commercial fitness club of Chengdu development countermeasures are as follows:(government department should improve the relevant laws and regulations and policy support; These institutions should cooperate with related departments actively to further improve residents' sports consumption and sports fitness consciousness;the club should implement the management mode of chain operation; rich club should strengthen the advertisement publicity, promotion, The efficient use of the talent training, the trainer's ability to improve at the same time. This kind of Health institutions should perfect the curriculum, improve the level of space equipment management, expanding consumer groups; improve the quality of service, increase club management present situation; learn and draw lessons from the successful experience of the domestic and foreign. |
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