Service Marketing A College Dormitory Management

Since the logistics work of Chinese colleges become more and more socialized, not only theory but also practice is in beginning stage. In this article I want to analyze the present reform and problem of socialization of Chinese university logistics work, and then do some researches work in the theory field of socialization of Chinese university logistics work based the logistics work of Chinese university.First, the thesis reviews some theory of service and service marketing, such as the concept of service, the category of service, the feature of service. Then the thesis describes the theory of service marketing emphatically. Second, the thesis reviews the history of socialization of Chinese colleges logistics work, from the problem is given out in 1985 to 2006, the reform work has become more and more slowly and difficultly. Most economic body of Chinese university logistics will become independent enterprise in 2008. The reform of socialization of Chinese university work will be finished in 2020.Third, the thesis analyzes the present problem and state of socialization of university dormitory and the reason of socialization of university logistics work problem.At last, the thesis analyzes how A university apply the think of service marketing in the university management. It is the most important section in the thesis will research the application of theory of Relationship Marketing, theory of Client Satisfaction and theory of Over-value Marketing in A university management.