| Urbanization will be one of China's development strategies, which has been verified in keynote national report. During the urbanization process, the well being of local residents would be an important issue to be concerned. Therefore, to pay attention to people's sports activity, aparts from the economy groth, will be necessary for sustainable development in China.The study in this dissertation is divided into six chapters. In chapter 1, a brief introduction was shown to analyze current research status quo, and the study objective and approach were identified.In Chapter 2, the questionnaire was introduced. In order to cover all the issues raised in the sports activity in small towns, the questionnaire was splited into two parts, one for local sports administrative officials and the other for ordinary habitants. The questions include sports infrastructure, people's participation, management and sports consumption and so on.In Chapter 3, the investigation was fully introduced. Both the officials and habitants reported that there were no adequate infrastructure and places for habitants to take part in sports activities. The investigation also shows a lack of sports knowledge and fitness knowledge during the habitants. What's more, people are not willing to pay for sports even when their income is improving very quickly. The above investigation results were analyzed. Although it's a long way for small towns in Wenzhou to go before being satisfied, Wenzhou does have some advantages, of which should be fully made use in the future.Chapter 4 presents the measures and suggestion for new towns in Wenzhou in term of the sports activity development in the future. These suggestions were classified into 4 aspects, which include the investment on sports hardware, cultivation of sports and fitness awareness for ordinary habitants, development of localized sports activity, and the improvement of sports consumption structure and action. The whole work in the thesis was summarized in the last chapter. |
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