University Brand Specialty Construction Research

The construction of the brand and featured major is in accordance with the need to carry out the major structure adjustment in higher education and the training of the human resources with social adaptability .The brand and featured major construction is in accordance with the need to improve educational quality comprehensively and cultivate the innovative talents. The construction of the brand and featured major is in accordance with the need to hold the scientific outlook,run the school with its own characteristic and enhance the core competitiveness.The brand and featured major is an important entry point to promote the teaching reform,upgrade the educational innovation and improve the quality of personnel training, which should be based on the principle of the initiative adaptation and coordinated development,keeping to the breakthroughs in key points and the overall optimization,sticking to the project management and the check and acceptance of the work .From the optimization of personnel training programs and promoting the building of quality courses, the college could strengthen the practice teaching,implement the famous-teacher project,reform and innovate the teaching managing system as well as carry out the brand extension in a planned way .The above efforts will enable the brand and featured major to play the model role and have the radiation function in those works as followed: strengthening the management,deepening the reform,fostering high-quality talent and improving the teaching quality and school level .The construction of the brand and featured major is a continuing and constantly improving process which needs a scientific evaluation and monitoring system on the brand and featured major .The system will work to evaluate with difference toward different type of brand and featured major.And the evaluation will be based on the social recognition mainly. Due to the subjective and objective reasons such as the variation in outer environment and inner conditions, the brand and featured major has shown the deviation in the process of construction and running .So it needs the college,society and the department in charge to take the dynamic monitoring ,especially the self-monitoring of the college which is of great importance .