Study On The International Marketing Strategy Of Green Food Enterprises In Heilongjiang Province

As the developing of economy, the concept of continuous advances in technology and people’s living standards to improve, deepening the sustainable development of the consumer mind, people’s values, ways of thinking and consumer attitudes have changed, began to show signs of green consumption boom. World especially in developed countries has been the quality of life into the pursuit of high quality life stages of development, international trade and competition in the market presents a different kind of way, the focus of competition is also accompanied by the occurrence of a transfer. In this competitive environment, how to make China’s economic development and environmental protection coordination in hand with the world’s great environmental standards, actively enhance trade volume of green food, green food enterprises to enhance our competitiveness in the international market, will become a serious problem that we have to face. The continuous rise of the green food industry for the coordinated development of China’s agricultural export trade and environmental protection are also open up a new road. Especially in recent years the pace of development of green food industry in Heilongjiang province soon, the market continues to expand the scope of external demand in the growing green consumer front, will promote green enterprises in Heilongjiang Province, international marketing, international marketing with the existing theoretical and theory of international trade association combining to promote the implementation and application of theory and practice, will help drive the development of the country is very green food industry, of course, the role of green food industry in Heilongjiang Province is also crucial.This article first defines the concepts of international marketing of green food, green food base analysis theory of international trade. Research and analysis of the international organic food production, organic food sales in the international market, the different characteristics of the channel, and the above factors of green products for the impact of the current international trade, further analysis of the green industry in Heilongjiang Province as well as the realities of marketing Some problems to be solved exist, a clear strategic direction for the development of green food in Heilongjiang Province, in its guidelines to determine the focus of Green Food International Marketing Combined with the actual development of Heilongjiang Green, adapt new international trade situation and put forward the principles of international marketing of green food, green food in Heilongjiang Province to speed up international marketing strategies.