Research On The Construction Of Moral Culture Of Private Enterprises

With the development of economy of our country, the main body of the market economy tends to be diversified. Private enterprise has become the backbone of the modernization construction of our country. It is also one of the main operation mechanism in the market economy of our country. The current moral situation of private enterprise seems to be polarization. On the one hand, some enterprises undertake social responsibility initiatively, such as donating money and supplies to the earthquake disaster area people in recent years. On the other hand, some enterprises seems to be lack of moral seriously, such as lack of honesty, fake and shoddy, environmental pollution, damage the legitimate rights and interests of employees, etc. All these behaviors are opposed to social development and are obstacles of the healthy and sustainable development of the society. Therefore, the moral construction of private enterprise has profound significance in alleviating social contradiction and building good social fashion.Because the shortage of studies on the construction of private enterprises ethical culture in both domestic and abroad, this paper tries to make future studies. First, it explores the theory basis of the construction of private enterprises ethical culture. Then, through the investigation of the present situation of the ethical culture in private enterprises and refer to the theories, it tries to analyze the reasons of the problems. At last, it puts forward how to construct the ethical culture in private enterprises from two angles : the internal and the external of enterprises.The construction of the ethical culture in private enterprises insists on three principles : people oriented, market economy and social morality, which can be constructed from the internal and external of enterprises. From the internal angle, it aims at achieving the harmonious development of “the harmony between man and nature” on the basis of traditional Chinese culture and the enterprise morals in socialism with Chinese characteristics such as “the steady of justice and benefit”, “ecological ethics” and “people oriented”. From the external angle, only with the best combination of the four aspects :(the supervision and guidance of governments, the strengthen of the rights and interests of consumers, the improvement of the market economy laws and regulations, the good management of media and public opinions) can we construct a relatively mature and perfect ethical culture in private enterprises in modern society.