Research On The Construction Of Enterprise Culture Of Village And Bank

Enterprise culture is the value, thinking pattern and words & deeds criterion that are accumulated and gradually formed in long-term practice and have always accepted and observed by enterprise employees. It has the characteristics of an enterprise and unconsciously influences the enterprise, being the soul of the enterprise.Enterprise culture is contained in all aspects of production operation and management of the enterprise and continued in the enterprise, jointly embodying spirit, system, conduct and material culture of the enterprise. Enterprise culture, in accordance with core value and management concept of the enterprise, improves people’s individual consciousness to be collective consciousness, so as to improve the efficiency of the enterprise in goal achievement.Enterprise culture not only functions in the enterprise, but also functions outside the enterprise. Enterprise culture’s influence in the company emphasizes on the enterprise’s sense of responsibility for the whole society and recognition of all industries on the enterprise, to ensure the enterprise realizes healthy and sustainable growth. Thus it can be seen, enterprise culture plays an important role that cannot be replaced in the growth of the enterprise and is the core competiveness of the enterprise.R Village Bank, established in 2011 upon the approval of China Banking Regulatory Commission Inner Mongolia Supervision Bureau, is the first village bank in Hohhot and a new rural financial institution, with independent qualification. Over the years, R Village Bank, by virtue of its unique characteristics, has always oriented towards farmers and small & micro businesses to develop financial business, with great achievements.There are lots of successful experiences in enterprise culture construction of domestic banks. ICBC’s slogan "sincerity for far-reaching results" has been very familiar to people for a long time. R Village Bank has always faced fierce competition in financial market since its establishment. In addition to the support from powerful sponsorship bank, it has learned from outstanding management ideas and made some significant results in enterprise culture construction in its development, and all of its employees have worked together for its development. But for now, enterprise culture construction is still not very mature. Over time, employee personality and enterprise management defects are gradually uncovered and enterprise culture construction is formally proposed and put at an important place. Senior managers expect to improve enterprise management, improve R Village Bank’s competitiveness and provide motives for sustainable development of R Village Bank through enterprise culture construction.Based on the study on the basic theory of enterprise culture and current situation of enterprise culture construction of R Village Bank, this paper finds out the problems in the enterprise culture construction of R Village Bank, pinpoints the source of the problems and makes targeted recommendations for enterprise culture construction of R Village Bank, using case analysis method. It is expected, through analysis, to provide effective support for enterprise culture construction of R Village Bank and provide references for further study on the enterprise culture construction in relevant directions.