Research On The Motivating Factors And Countermeasures Of The New Generation Knowledge Workers In China Based On The Two - Factor Theory

In recent years, the "After-80s generation" and "the After-90s generation" as the representative of the new generation of employees gradually into the labor market, especially the new generation of knowledge-based workers has become an important part of our corporate human resources, role in the socio-economic and enterprise development increasingly highlighted. How these have distinctive characteristics of the times and personality groups, companies that attract and retain and efficiently develop and motivate them to protect corporate knowledge is a problem updating the rapid pace of thriving economic environment is bound to face and solve problems. Therefore, an accurate grasp of the new generation of knowledge workers characteristics and needs, develop a reasonable incentive policy for the new generation of knowledge workers for effective incentives, has become an important research topic of modern human resource management.This paper reviews the traditional incentive theory, incentive-based research Factors Cenozoic knowledge workers discussed Herzberg motivation-care theory for two-factor analysis of the applicability of the new generation of knowledge workers incentive problems, and in this article theory as research framework. Combined with the new generation of knowledge workers growing environment to explore the personality and career of the concept of the new generation of knowledge workers, points out the new generation of knowledge workers incentive problems and further expand the study. In qualitative research, based on the principle of two-factor theory Herzberg, try to build a theoretical model of the new generation of knowledge workers incentive and proposes research hypothesis; then in quantitative terms, to the traditional two-factor theory-based incentives, through a small range of the new generation of knowledge workers 18 interviews eventually refined incentives constitute questionnaire, use SPSS20.0 statistical software based on questionnaire data collected for the new generation of knowledge workers incentive-depth empirical research in this based on the original proposed amendments to the theoretical model.Positive results of this study are:(1) the new generation of knowledge workers believe 18 incentive has a very important incentive, they think the top five most important motivating factors were:compensation and benefits, leadership qualities, promotion of development, challenging work and management system. (2) the new generation of knowledge workers to term incentives perceived level of satisfaction is generally low, which makes them feel most dissatisfied term incentives are:work achievement, working hours, work environment, participation in management, the ability to play. (3) 18 incentives of the new generation of knowledge workers and health factors can be divided into two dimensions incentives, and incentives Herzberg classification has undergone significant changes, such as salaries and benefits has changed from the previous health factors a motivating factor. (4) age, highest level of education, experience and other variables quit emphasis on incentives have a significant impact.Finally, according to the empirical research conclusions, this paper puts forward the corresponding incentive strategies for the motivation of the new generation of knowledge workers.