A Study On The Development Potential Of Regional Rural Tourism

Rural Tourism Development Potential means an ability which refers to the tourism activities in rural areas. It has not yet been reflected in the process of development, needs certain the influence of the external environment can show and promote the ability of rural tourism in the future.The overall level of economic development in Shandong province is higher, the tourism industry also ranked in front of China, but municipal rural tourism development is uneven.From the analysis results of this study, the gap between the rural tourism development potential of shandong province area is very clear, very polarised, individual regions of rural tourism development potential is almost at the ends of each index potential in the province. As a new industry of rural areas, rural tourism can increase income,provide jobs for farmers and solve the problem of the part of rural surplus labor force. So the rural tourism have promote the development of rural economy, increase agricultural income, solve the problem of agriculture, rural areas and farmers, to promote urban-rural integration played an important role.This study on the research of the rural tourism development potential, can make every city in Shandong province to recognize its own characteristics and advantages.According to their own situation to establish the direction of the rural tourism development in the future, and make sure they can avoid blind development and less detours.First of all, this study analyses the concept of rural tourism and gives his own understanding, then analysising the connotation of rural tourism development potential and made a summary.Secondly, according to the understanding,analysisng the influence factors of rural tourism development potential and its relevant theories. This study based on three angles which is resources management,exploit motivation and environmental elements,analyzed the rural tourism development potential in Shandong.According to the prospective, combined with an emphasis on comprehensive, scientific and practical principles of constructing a set of suitable for Shandong province feeling the rural tourism development potential of index system, including three systems, a total of 26 indicators.Basing on the Shandong Statistical Yearbook, Shandong Tourism Yearbook, carefully combed the related index data in recent years.Uusing the Analytic Hierarchy Process to Shandong province rural tourism development potential carries on the analysis and evaluation. The result of the analysis puts forward the advantages and disadvantages of each area, and puts forward a series of countermeasures and suggestions,to ensure that the overall in shandong province for the sound and rapid development of rural tourism.This study established the rural tourism development potential evaluation system model,to the rural tourism I hope development of shandong province and the national evaluation system after modeling study can have lots of reference function.Regions of shandong province as the research object,the results,and targeted promotion strategy research can enrich the rural tourism development potential of the rural tourism extends the theoretical basis of field research.