The Study On The Development Potential And Counter Measures Of Tourism Industry In Liangshan Shandong

With the continuous development of global economy, people's disposable income and leisure time increasing and the transportation developing faster and more conveniently, the tourism industry expands rapidly in the world and has become an important industry. The following region tourism industry competition is also intense day by day. Under this situation, the study on the region tourism development potential , and seeking effective method of the new tourist industry in a competition from the theory and the practice union will make great contributions not only to improving the allocation of tourism resources but also to promoting the region economy to adapt to the requirement of the times and achieving sustainable development.Form the angle of strategy development, and taking tourism industry in Liangshan Shandong as study object, this paper is based on the marketing and local economic theory. Drawing on advanced experience of tourism industry at home and abroad, it evaluates scientifically the favorable conditions and restricted factors that Liangshan tourism industry faces, and clarified the developing direction and effective solutions in the future. It also proposes the concrete strategies and measures.First of all, the paper is about collection and arrangement about domestic and abroad tourism development potential and related theories, to clear prospects for tourism development and direction; on this basis, to analyze the development of Liangshan Shandong tourism in the external and internal development situation with the method of PEST. It points out that we should face with the opportunities and external threats in external situation, strengths and weaknesses in internal situation, when we develop Liangshan tourism industry. According to the strategic principle, to evaluate tourism industry of Liangshan County with method of SWOT, to establish the global and related safeguard strategies that's about Liangshan tourism. In the global development strategies, focusing on doing work well in these six areas"to integrate resources to make brands to promote something in tours to develop products, to design travel routes, to model selections", and according to the actual situation of the development of Liangshan tourism, it expounds the six areas, in detail in the development safeguard strategies. It points out we should go this way that combine government-led way and market-oriented way. At the same time, we should do a good job in tourism industry for sustainable development. At last, this paper points out that our national macro-economic politics are favorable to the tourism development. Liangshan tourism must seize the opportunity, and exploit potentialities so as to get a scientific and rapid development. We should protrude the leading status of Shuihu cultural tourism, establish the joint-tourism concept, and integrate the Shuihu tourism resources in the neighborhood area of Liangshan so as to enhance cooperation and achieve mutual benefits and common wins. Regarding to our shortcomings, we should do a overall and scientific planning in order to carry out the development strategies and set up the cooperative management system. We should promote the cultivation of the tourism talents and speed up the construction of the traffic facilities and all kinds of supporting infrastructures. Only in this way, can we promote a rapid and good development of Liangshan tourism.