Research On The Evaluation Of Real Estate Development Potential Of Cities In Shandong Province

After a decade of development,the industry has grown exponentially and gradually mature.From the perspective of China's current and future economic growth,the rapid growth of the real estate industry is nearing completion,and the growth rate has stabilized.Under the new stage of development,as the population and capital agglomeration effects become more prominent,the fragmentation pattern of China's real estate industry will further intensify.In the past,extensive investment models for development were difficult to sustain.In the future,only by conducting scientific research and evaluation of cities,businesses,and products can we better discover the value of cities and their development potential,and grasp the rhythm of investment in land acquisition.This article reviews the relevant literature at home and abroad and defines related concepts.Based on location theory,industrial competitiveness theory,life cycle theory,new-type urbanization theory,and human settlement environmental science theory,we have combed cities from both direct and indirect aspects.The relevant factors of real estate development investment potential follow the principles of systemic,operational,and adaptability when the index system is constructed.The overall logical framework is initially established.Finally,according to the correlation between expert opinions and independent indicators,the final evaluation index system of this paper was selected and constructed.The system establishes the dimension of discriminating real estate development investment potential from two aspects: the potential of the real estate market and the supportive potential of the investment environment,and then constructs second and third level evaluation indicators from two dimensions respectively.In the empirical research stage,the objective and subjective weights of the indicators are firstly determined based on the entropy method and the analytic hierarchy process.Second,the subjective and objective weights are combined to form a comprehensive weight.Finally,the TOPSIS evaluation model is used to comprehensively evaluate the investment potential of real estate development in cities in Shandong Province.In order to finally establish the ranking results of real estate development investment potential in cities in Shandong Province.According to the study,Qingdao,Jinan,and Yantai rank the top three,and the economy is relatively developed.The investment and development potential of the real estate market has great potential;while Texas,Liaocheng,and Heze are at the bottom of the third,due to poor investment or investment support in the real estate market in these cities.The environmental foundation is weak.In order to further discover the law of potential investment in real estate development in cities in Shandong Province,the development potential is divided into four grades: Qingdao and Jinan occupy the first grade with unmatched superiority and belong to the strong potential;Yantai,Dongying,Weifang and Linyi are in the second grade,which belongs to a strong potential type,has a good economic foundation.The potential for real estate development and investment in the future is huge;Zibo,Weihai,Rizhao,and Taian are of medium potential,and the development level is in the midstream;finally,Liaocheng,Binzhou,Seven cities such as Heze are in the fourth grade,and they are of relatively weak potential.Because of their weak real estate market potential or their weak investment environment support potential,these cities have resulted in weaker real estate development investment potential.Finally,according to the different potential levels of each city from the perspective of real estate development companies and government managers from the two perspectives of recommendations and measures,the final article for the theoretical analysis and empirical analysis of the conclusions,put forward the research deficiencies and prospects.The innovation of this research is to combine the influencing factors of real estate development investment potential and relevant theories,and to construct an evaluation index system from 22 indicators in three levels: real estate market potential and investment environment support potential.The evaluation indicators are more comprehensive and scientific.In the stage of empirical verification of the paper,taking into account the characteristics of dynamic evaluation of multiple indicators,the evaluation indicators are hierarchically weighted,and a comprehensive evaluation is gradually carried out.It will help real estate development companies to make more rational scientific decisions when entering their target cities,reduce errors,and promote the healthy development of the real estate industry.