| In the global context, tourism started in 1840s and began to take shape in 1950s. Having accelerated its development in 1960s, tourist industry turned into one of the most important economic activities in the world. From 1970s, the increasing rate of the world tourist industry ranks the first place among all the industries. Tourism together with petroleum and automobile industry, become the top three industries of the world and they are reputed as"smokeless industry"and"uprising industry". Tourism in China began in 1978 after the reform and open policy was carried out. After 1990s, domestic tourism developed rapidly and it became an important and indispensable part of the economic and cultural life in China. As a target system based on the history and current situation of tourism and variation of the key elements in the markets, developmental strategies of tourism is the arrangement for the tourist developmental factors in the given conditions. Being highly marketed-oriented, developmental strategies of tourism design and develop the tourist programs emphasizing the matching between market and resources.Based on the ample analysis of the theories of tourist developmental strategies, the present research on the tourist developmental strategies and policies in Shandong province analyzes the current situation and problems remaining in Shandong's tourist industry, the superiorities, inferior positions and opportunities, etc in Shandong tourist market; then further analyses the imbalance of economic development among different areas in Shandong,proposes the developmental strategies for Shandong tourist industry and puts forward the corresponding policies for Shandong tourist exploiting domain, main contents and tourist facility construction and safeguards. This research will promote the sustainable development in Shandong tourism and have the guiding significance in making the tourism play a greater role in the national economy in Shandong province. |
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