Research On The Development Strategy Of C Catering Company

As an important part of the tertiary industry in our country,restaurant industry is an important support to promote the development of our country’s economy. Especially after the reform and opening up, in the massive influx of foreign restaurant industry environment,the management pattern, the management idea, the service quality, the diet culture and so on of China’s catering industry have different degree of change, promoted the rapid development of catering industry in our country. Up to now,the industrialization of the new stage of China’s catering industry has formed a diversified investment subject diversification, management mode and operation forms chaining and industry development the development. The development of the industry are strong.Due to local or national diet, culture and other aspects, the influence of China’s catering industry is difficult to achieve large-scale cross-regional, cross-border business. However, China’s catering industry get rapid development also faces great challenges. In order to achieve better and faster development of catering enterprises in China, this thesis, taking "C catering company development strategy research" as the subject, detail all aspects of the development of the catering company C.This thesis mainly is divided into six parts. The first part is introduction, mainly elaborates the background of selected topic, the purpose and significance, research objects and main problem, structure and methods of the relevant literature review and research; The second part mainly elaborates and development, related theory and characteristics of strategic management, including the concept and characteristics of development and strategy, the development of the theory of strategic management, the development of strategic management system in three aspects; The third part is about the internal and external environmental analysis, C catering company development strategy mainly includes four aspects, namely, first elaborated the basic situation of the catering company C; The fourth part elaborated C catering company development strategy formulation, including C catering company development strategy formulation principle and basis, management strategy of the catering company C, C catering company product development strategy of these three aspects; The fifth part focuses on safeguards C catering company development strategy, which is mainly from the aspects of Suggestions, namely, to perfect the system and organization innovation, play the value of human resources, improve the C catering company core competitiveness, etc. The last part is a brief summary of the full text, and put forward want to C the development of the catering company.This paper on the basis of access to books and related documents, to the author on the basis of the investigation practice to C catering company, and to use his unique insight for the development of the catering company C formation. Strive to provide C catering company future development, scientific and reasonable Suggestions and guidance, and provide reference for relevant industry enterprises.