Research On The Mode Of Quality Culture Construction Of Pu'er Tea In Menghai County

Since the late 80’s, theory of enterprise quality culture is considered as the most effective measure to break through "quality dilemma",which attracts quality gurus around the world to search for the "culture" approach to change the status of quality management. As the core content of quality management, the research of quality culture of enterprises plays more and more important role in the development of enterprises and be paid more attention by scholars.The success of business depends on management, moreover, the sustainable development of it relies on the culture of quality. Meanwhile, it is also regraded as the cornerstone of lasting success by governments and companies around the world.Since the "Eleven-Five plan", Government of Menghai encouraged tea enterprise to process the construction of the culture of quality. Several benchmarks firms of tea industry, such as "Taetea", "Chen Sheng", "Colorful Yunnan" other s the well-known brands have made significant achievements. What’s more, it is not only in Yunnan,but becomes influential in the international tea market. Government of Menghai hopes that through digging the underlying factor of Culture to change the problem currently exists in the tea business, for example, most enterprises rely only on resource and present weak-branding. Meanwhile, in order to support Menghai Pu-Erh tea, Pu-Erh tea enterprises have explore a path suitable for their own development though quality quality construction, and it helps the tea industry to maintain a good momentum of development.Therefore, based on qualitative and quantitative methods, the article use Menghai Pu-Erh tea to process research subject, and study the pattern of quality culture of Menghai tea enterprise scientifically and objectively.The paper follows as:First of all, on the basis of theoretical analysis, through the method of literature review, field survey and expert discussion, analyzing the results of Menghai tea enterprise quality culture construction, divided into the results of the spiritual cultural construction, the results of system cultural construction, the results of behavior cultural construction and the results of material cultural construction. And analyse the problems in Menghai tea industry development,finding its culture reasons for problem.The second,On the basis of enterprise quality culture "four layers structure",with the analysis of results of Menghai Pu-Erh tea enterprise quality culture construction, put forward Menghai Pu-Erh tea enterprise quality culture construction mode of architecture-"the circle of Menghai Pu-Erh tea enterprise quality culture", and the structure of "the circle of Menghai Pu-Erh tea enterprise quality culture", and relationship of content elements for explanation.The third, using the statistical method to indentify the content of the "menghai tea enterprise quality culture". Firstly, the questionnaire design and validation. Secondly, use the factor analysis method to select and optimizethe content elements of "the circle of Menghai tea enterprise quality culture".Finally,confirm the revised Menghai Pu-Erh tea enterprise quality culture construction mode.