Research On Evaluation Method Of Micro - Entrepreneur Opportunity Recognition

80 years of the last century, Drucker noted that social entrepreneurship from the managed community turned to help the US economy out of recession since World War II fate. After that, more and more researchers recognize the important role of entrepreneurial economy on social and economic development. Today, China is an important moment in the political and economic reform and transition, the state support policies on the "people business" and a variety of macro-oriented transformation of economic development mode, especially SMEs, family economic dynamism, a large number of entrepreneurs are indispensable less; 2011 is a small part of the investment or to the concept of micro-channel business market has been widely recognized, and began to flourish, but at this stage of the country home of theoretical knowledge related to SME entrepreneurs know little about the entrepreneurial opportunities.Source-based entrepreneurial opportunities and different points of view, the evaluation process to identify the type of theoretical opportunity, and opportunity recognition, opportunity recognition method for the evaluation of several key:Timmons model, SWOT analysis, Porter’s five forces model has been elaborated,concepts and micro entrepreneurial characteristics different from a traditional entrepreneur contacts, etc. are introduced, then in recent years, micro-enterprises and existing theories developed it to identify and evaluate opportunities for business opportunities related Theory in University City Mall micro-channel opportunities Assessments, the step of displaying the micro-entrepreneurial opportunity recognition of the evaluation process, and the main index theory methods, and through the CC us coffee, for example, is further evidence of micro-entrepreneurship and entrepreneurial tradition of some of the similarities and differences, through case studies and summarizes the micro entrepreneurial opportunities main dimensions to identify the key factors and corresponding evaluation, based on the theory, models and indicators to assess the dimensions of the two cases Timmons prototype evaluation, selection,add some dimensions and metrics apply to micro-entrepreneurs, from a practical point of view Finally, the establishment of micro-business opportunities to identify common framework evaluation model, microscopic evaluation process to identify business opportunities and corresponding method, as well as major dimensions and a key factor in the evaluation. Provide a reference for entrepreneurs.