Dmd Enterprise Development Strategy Research

As the fast development of science and technology, and coming of an era of global economy, especially after China entering into WTO, Chinese enterprises are facing a competition environment undergoing gradual and fundamental changes, including internationalization of domestic market and involvement of international competition in Chinese domestic market. It is a matter of living and development for all Chinese enterprises if they are able to adapt to these great changes of the competition environment, and it is also a serious matter of survival and development of Chinese national industry. Therefore one of the most important subjects of our era for the development of enterprises both theoretically and practically is how to improve core capacity of enterprises and to conceive a development strategy. Choosing and making the right development strategy is of great strategical meaning for all enterprises to live and develop under the new competition situation, and it requires to be treated as one of the important activities of our domestic enterprises within the next period of time.By analyzing the current situation of the external and internal environment, and competitors of a large state-owned enterprise—DMD enterprise(hereinafter called DMD), this thesis makes research and analysis on resources and capacity, advantages and disadvantages, risks and opportunities, etc. of the enterprise specifically during the transition from planned economy to market economy and during the process of globalization of world economy, to locate the conflicts and problems of the enterprise; and basing on relevant strategical management theories and by giving a thorough, scientific and dialectic analysis on the development situation and key resource elements of DMD and on problems restricting promotion and development of the enterprise, this thesis gives an explicit explanation of the living situation, operational direction and competition strategy of the enterprise in the competition, and provides strategic target and plan for the development of the enterprise, which may as well be a good reference to all other similar enterprises of the same industry.