Chia Tai Freda Group And Corporate Culture That Matches The Human Resources Strategy Research

In 21~st century, knowledge becomes the most important ultimate resource with the development of the intellectual economy. The human resource is the carrier of the knowledge, and its management and development decide the organization competitiveness. It is universally acknowledged that the intellectual resource has become the most important strategic resource. The enterprise can only organize the intellectual resource reasonably and develop its latent capacity as much as possible, can it win and maintain the advantage in the fierce market competition. Making a long-term program about the development and management of intellectual resource according to the fact of enterprise and the development strategy will be the key content of the enterprise's intellectual resource strategy.This paper makes the Zhengda Freedom group as the research object. First of all, it analyzes the situation, the development and management, the character and the problems of the intellectual resource of the Group. It carries out a detailed investigation and research of Zhengda Freedom Group guided by the method of combining theories with practice. Secondly, it makes the SWOT analysis of the chance and challenge, advantages and disadvantages as well as the kernel competitiveness of the group. Therefore, it settles the diversified strategy and developmental enterprise culture. This paper designs the strategic framework matched up to the enterprise culture and suggests the Zhengda Freedom Group should take an active investment strategy of intellectual resource on the basis of all above.The article uses the foreign advanced theories about the intellectual resource for reference, analyzes and studies the present situation and strategies of the group, makes clear a strategy , which matches up to the development and culture of the enterprise. It is very instructive and valuable to the development of the Zhengda Freedom Group and other enterprises. The study of the Zhengda Freedom Group includes the management strategy, enterprise culture, intellectual resource and their relationships;therefore it is really a creative work.