Improving The Tj Executive Force

In the intense market competition, we discovered even if same management strategy, but the final management result differs actually really great, what reason caused this phenomenon? Does that caused by execution? We may say that, execution relates to enterprise's life and death. Therefore how to promote execution becomes the topic which related to enterprise survival and development must be solved."Becomes the global biggest Chinese IT gateway ", is always the goal which TJ Corporation struggles. But looked from the external environment that, in the recent years a number of domestic IT website rapidly rose, and the overseas international IT website also take focus on the Chinese market, but looked from the internal situation, the TJ net continuously had not achieved every year' strategic target in two years, not only the network advertizing revenue places in the similar IT website has fallen to the second position, but also PV (Page view) is the same situation. At present, TJ can only be in temporary first relies on the weak comprehensive superiority, Chinese IT gateway' first position received the multitudinous competitor and challenge.Through TJ Corporation's research and investigation, the main reasons why TJ Corporation can not execute is that enterprise's strategic target has not transformed to systematic execution project, every department does things in their own way, execution efficiency is low, the existing target management system also waits for the consummation. Passes through to execution theory research, the author proposed execution' five big main points and two big difficult problems prevent execution from promoting. Through the research and the discussion of Management By Object, MBO and Banlanced Scorecard, BSC, elaborated how to use Banlanced Scorecard solve two big difficult problems, and how to utilize the target management coordination execution's five big main points, finally construct a set of management frame that integrates Banlanced Scorecard (BSC) and target management to promoting strategic execution. Finally take TJ Corporation as the case, through the construction of Banlanced Scorecard (BSC) and the description for target management flow, it establishes a frame that is feasible to promote strategic execution, changes the present...