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Sichuan The Neijiang Universally Forging Machine Co., Ltd. Marketing Strategy

Posted on:2007-01-24Degree:MasterType:Thesis
Country:ChinaCandidate:Y H ZhongFull Text:PDF
GTID:2209360185460192Subject:Business Administration
Abstract/Summary:PDF Full Text Request
On November 13, 2004, Premier Wen Jiabao inspected the work in Liaoning. He explicitly pointed out, "The machine tool is necessary to equip the manufacturing industry, and to realize the modernization of equipment manufacturing industry is decisive in engine bed level of development in our country. In order to promote the equipment manufacturing industry, first we must promote the machine tool industry, and we must develop the domestically produced digital control engine bed vigorously." With our country's entry of WTO, our country's modernization faces the rare historical opportunity. Our country is developing the national economy vigorously, constructing the harmonious society, realizing Chinese nation's soaring.The engine bed equipment industry,the traditional industry in our country, has made the tremendous contribution to our country economy development at late time of the founding of the PRC and the early time of the reform and opening up phase. Along with the market economy system establishment, competition intensifying, massive overseas outstanding engine beds equipment production enterprise's entering, our country's engine bed equipment profession is occupying the important transition time; Facing the domestic and foreign steep competitions, many of the domestic well-known engine beds equipment enterprises went bankrupt or were annexed. Even if some are still survived, the enterprises also are facing many problems. How to make these enterprises display their latent superiority and to go out of the difficult position is a present situation.This article took the company in which he used to work as the research object. And the whole text is divided into six parts: First chapter, brief introduction of organizational structure of the Sichuan Neijiang Sihai forging press limited company's, the present situation of product type and the production management, to let the readers have a preliminary understanding to the research object; Second chapter,...
Keywords/Search Tags:Engine bed, SWOT analysis, STP analysis, forging and stamping, SIHAI Company
PDF Full Text Request
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