The Competition Strategy Research Of Shanxi A Flange Forging Iimited Company

Abstract:In China. Shanxi famous for its coal and smelting, and in Shanxi Dingxiang forging is most famous. The flange enterprises of Dingxiang rapid development and helped the local fiscal revenue growth. Flange exports once reached around70%. However, there is a huge crisis behind the brilliant. For highly dependent on exports to flange enterprises of Dingxing vulnerable in front of the global financial crisis, many businesses have closed down or production. At the same time, by the Chinese government for forging industry regulation and the strict environmental protection requirements, flange enterprise to be in the right position of their own advantages and make development strategy in line with their own competition.Based on the above background, this paper selected leading enterprises flange forging in Shanxi Province Shanxi A forging limited company, competitive strategy as the research object, in order to point with surface, look from the local group, to find out how to effectively solve the Shanxi flange forging common dilemma faced by enterprises, formulate the competitive strategy for long-term development.In this paper, under the background of study a large number of documents, sort out the full text of the frame structure. The first is the definition of related concepts and analysis method of competitive strategy, and then use PEST analysis of Shanxi A flange forging limited company. The external environment of A comprehensive analysis, use Michael porter’s five analysis model for the company internal environment is analyzed, it is concluded that the external and internal crisis the company faced. After the SWOT analysis method, based on the analysis of the company’s strengths, weaknesses, opportunities, threats, then a work out which is suitable for Shanxi A flange forging limited company. Competitive strategy, and finally puts forward the strategic plan of how to carry out in detail in this paper.