World Heritage Site

As the world culture heritage site, the tourism planning of Ji' an city which is in Jilin Province, is the communication of current and ancient, Chinese and the world, cultural and market. Its implement needs respective manner, opening consciousness, compound thoughts and innovation spirit. If we can find the conjunction between the tourist, the inhabitant, the merchant, the expert, the government and if we can consider many kinds of functions such as the inheritance protection and the tourist development are the key to success. This article attempts to, through adopts the new method and the organization way, fully considered the correlation benefit main body the demand, the full use had the plan, By exploring the new plan mentality, adopting the new method, integrating each kinds of wisdom and fully considering the demand of correlating main benefit body, this article investigate this problem completely.This article includes six parts. The first part is mainly about the significance of tourism planning, the development of domestic and foreign tourism planning and the theory strut etc. The second part introduced the Ji' an city, the tourism resources situation and the present situation of tourism industry and analyzed its tourism development SWOT. The third part explained the nature and the basic principle of tourism planning, and attempts to discuss the strategy and the target of Ji' an' s tourism industry, at the same time sketchily forecasted Ji' an' s tourist quantity in the future. The fourth part is mainly on the tourism products system, the function district, the spatial layout and six essential factors of the destination locate constructions. The fifth part mainly talked the sales of tourist products, including marketing present situation, goal and strategy ect. The sixth part is mainly about the resources and the environmental protection.