The Cis Strategy In The Development Zone Marketing Research

The developing area which have appeared and developed quickly in China since the reformation and opening policy. After the 3rd of the 16th conference of the CPC, there are the requests of the continuous development to the developing area. Thus many developing area various strategies to adapt the new situation and get the leading place in the competition. Among them, CIS ( Corporate Identity System) strategy which can be as one of the strategies in accordance of the requests of the developing are applied in the developing area which get the agreement of every developing zones and get the good results. The dissertation based on the CIS strategy and the strategy of the developing area applies the example methodology to study and analyze the application of the CIS strategy in the strategy of the developing area.There are 7 chapters in the dissertation. Chapter 1 is the introduction which includes the background of the study, the purpose, the methodology and the import; Chapter 2 introduces the developing process of the developing area and shows that the developing area must choose the developing strategy which covers the development of resources on first on human resources and second on natural resources; Chapter 3 shows that the developing area have the possibilities to use the strategy of the developing area including the strategy of the...