Shandong Province Exhibition Economic Development Study

As one of the manifestations of "Market", MICE activity, originated from the derivatives of selling, is a typical mode for international trade promotion and is an important actual carrier of "Attention Economy". Being natural outcome of developed market-oriented economy and direct result of the process that the division of social labor goes further and further, MICE industry, globally recognized as one of the 3 Great-Smokeless Industries together with Real estate industry and Tourism industry, enjoying good reputations of "Name Card of City" and "Bread of City", has now developed as the important criterion to estimate the internationalization level and modernization level of a city or a country. In forms of conventions, conferences, exhibitions, festivals and various, different level events and gatherings, the MICE industry will play an important role to taking "transferring" effect to the rapid and sound development of national economy through the gathering and flow of the various quality economic resources, such as commodity, brain, capital and information, which was named as "MICE Economy".MICE industry, as an important derivative to realize the product increment in value chain, is included in productive service industry, with three characteristics, i.e. Resource Autoeciousness, Inter-Industries Propelling, and Cost Saving, regarded as the "Weatherglass" for the national economy conditions, "Roll Booster" for the urbanization and "Two-edged Sword" for the regional economy development.The global economy grows slowly these years, while the MICE industry, as the new engine of service industry, maintains increasing momentum with comparative fast-speed all along. Globally speaking, the development of MICE industry can be divided into 3 modes, they are the "Government Leading Pattern" in European mainland, the "Industrial Association Leading Pattern" in U.S.A. and U.K., and the "Government-Association Cooperating Pattern" in Asia. The following development tendencies of the MICE industry are more and more notable: MICE inner events integration speed up, trade barrier-oriented, globalization and virtualization.The MICE industry in China begins to take shape in aggregate and the MICE economic has by and large taken effect, but it still remains the disadvantages in international industrial competition. The development situation of MICE industry in Shandong Province does not accord to its national rank in economic strength, and still has a lot of problems in mind, understanding and administration, such as the government acts beyond its authority, the industrial association has no authorities to perform its functions, the market-oriented operations were not widely adopted, the...