Yj Brewery Co., Ltd. Market Competitive Strategy

Over 20 years rapid development after the Reform and Opening, the output of beer industry in China has continuously exceeded America in the past 3 years, become the No.1 in the world. Now the industry is entering into the period of maturity, more and more centralizing. After the failure of the first large investing in the industry, foreign capitals in new model participate in the competition and conformity of the industry on large scale again, and sharing the success by the intervention of capital and brand. At present, the structure of the industry is clear, the contest is come into being among several strategic groups, probably the result of the competition 4-8 years later will directly confirm role in the industry.With the good development of the industry, YJ Brewery becomes one of the magnates in China and the top 10 in the world by their efforts over 20 years. In the new situation, the levels of competition is upgraded, the modes and focus have been changed already. It is very important for YJ Brewery's secondary carve out to analyze the competitive environment exactly, cognize ego clearly and lay out the marketing strategy accurately.This paper stands on the marketing strategic point, combines theory with practice, aim to gain the competitive advantages. First, this paper use the Industry life-cycle theory to conclude the industry development phase, then use the Boston competitive superiority theory to demonstrate the future...