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The Development Of China's Theme Park Conversion

Posted on:2008-08-16Degree:MasterType:Thesis
Country:ChinaCandidate:P ZhangFull Text:PDF
GTID:2209360212986611Subject:Business management
Abstract/Summary:PDF Full Text Request
Tourism resources as a major theme park and add an important modern types of tourism products, are unique culture, attracting a growing number of tourists.The theme park of china, after more than 10 years of development, has become an important component of China's tourism resources. Development of the modern theme park, a tourist destination tourism products to enhance the added value of China's rich tourism resources, promoting China's economic development and cultural tourism plays an active role in the dissemination of knowledge. Due to China's shorter development of a theme park, development, planning and management of the varying standards. Although some theme parks to create a spectacular high returns, but generally speaking, China theme park business is not ideal, and very few winners, most losing money. Face a new round of upsurge in building a theme park, in the face of the threat of the world's top theme parks. This paper defines the development of the theme park history and analysis of the present situation and the development of the theme park. future prospects for development, the current macroeconomic environment,based on changes in the development of the tourism market. This paper discusses the necessity of the change of the business model development of a theme park to explore the development trend of China's theme parks. China theme park by the leisure-tourism-to change the landscape by constructing true, the theme diversification, Personalized products, business diversification, didactic entertainment, leisure functions, strategic diversification New management features into a theme park community. Complete the theme attractions alone is a breakthrough concept, tourist resorts and theme parks to every corner of the decentralized function. thus become both node, the node is not a simple combination of tourism, leisure, performances and exhibitions exhibition theme festivals, entertainment, Campaign vacation, education, health, community living in different functions, including food, accommodation, transportation, sightseeing, entertainment, in one out of six major functional elements. they complement each other, support and complement each other, form a complete and perfect. The combination of leisure residing distinct personalitycommunity. Kunming, Yunnan nationalities Village, a theme park type of futuredevelopment model.
Keywords/Search Tags:theme park, Conversion Research, Development Model
PDF Full Text Request
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