Consider The Packaging Design From The Angle Of Modern Terminal Environment

Currently, the market competition is becoming increasingly fierce, sale terminals have become businessmen's battleground. With the development of economy, shopping center, customize supermarkets and shops have occupied dominant retail market. The change of sales environment has brought huge impact on the packaging design which is designed to realize self-promotion and attract consumers in new terminal environment. This paper is focused on this idea, overall grasp of the mutual influence and relationship between terminal environment and packaging design, research terminal environment's applications in packaging design, so that to package strength between the packaging and terminal environment, to optimize the visual glamour of packaging design in terminal environment, and finally improve the competitiveness of commodities.Firstly, this paper uses classification and integration methods to analysis and conclude terminal environment's elements, such as terminal environment's concept, attribute, form classification, space characteristics, main composition and so on. Secondly, use the Gestalt Theory to analysis and study the relationship between terminal environment and the whole or part of packaging design, study the interactions of terminal environment and packaging design, and analysis development trend and new problems of packaging design in terminal environment combined with the current situation. Thirdly, from the space characteristics, ergonomics elements, psychology factors of terminal environment, study each element's influence and application on packaging design. Finally, from environment's attribute, elements and the relationship between each element, discuss terminal environmental applications in packaging design of multi-angle, integrate effective method in which packaging design can have good effects in terminal environment, and give concrete elaboration combined with the packaging design which is designed with terminal environment.This paper also does some ductility research on the terminal environment's application in design field exclude packaging design.