| At present,wedding products are complicated in packaging in the wedding market,but most of the packaging design styles are fixed and lack of innovation,which is basically difficult to meet the personalized and diverse consumer needs of today’s consumers.This design creation study is based on the current wedding market background and aims to solve this series of problems.With the development of mobile information technology and the popularity of the Internet,merchants put wedding products such as wedding candy,wedding cakes,red envelopes and invitations on the e-commerce website,and provide consumers with different needs to choose to purchase.Maximize sales.This design study is based on the combination of "Internet+" and the traditional wedding industry.The one-stop service APP for customized wedding packaging design is the result of the development of the background based on the background of the era.Love the fashion,the pursuit of customized,high-end,high-quality wedding high-end consumer groups.The platform can complete all the processes of custom wedding product packaging design.The Internet platform has a huge database,for example,different thematic illustrations and tens of thousands of carton shapes.The APP interface has many details on packaging production,such as paper material,paper quality,packaging production process and other packaging production rules.The innovation of " Ju Qingxiang" custom wedding product packaging design can be divided into two points:First,the Internet customization platform satisfies the individualized pursuit of different users and changes the customized shopping method.Second,for the merchants It also greatly reduces the cost of private customization,and the design resources can be arranged in different combinations,avoiding the waste of design resources.Third,it provides a design paradigm that can be used for customizing new models.The thesis is divided into five chapters:The first chapter is the introduction,which mainly includes the background of design creation,the current research status of wedding product packaging design and the purpose and significance of this design creation.The second chapter introduces the analysis of the wedding market of this design study and the positioning of this design creation.The third chapter is about the theory used in the packaging design of wedding products under the customized platform and summarizes the packaging design methods under this platform.The fourth chapter "Ju Qingxiang" wedding product packaging products under the customizable platform,the design scope includes the"Ju Qingxiang" logo design,visual graphic design,visual color matching and application simulation of wedding product packaging series Show.The fifth chapter is the conclusion,summarizing the full text and proposing relevant opinions. |
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