The Research On The Application Of Auspicious Graphics In The Commercial Illustration

Good luck from those dual graphics and commercial illustration love, I always secretly watching their respective laws and the relationship between art, try to analyze how these apply to the practice of law, to the design of modern commercial illustrator into the soul and spirit of traditional Bring new vitality. In China's long history and culture sediment, the most bright and beautiful, the most gorgeous spread should be based on a variety of different forms of auspicious graphics. These graphics will not only reflect the national characteristics, but also implies a yearning for a better life, is excellent example of oriental culture. Variety of forms, a wide range of subjects, rich content, fresh vitality, are other forms of visual art can not match, it can be said, this lasted long, the vast stretches of civilization is also spent on the world art scene succeeds in .In all aspects of modern art and design, you can see the shadow of illustration. Illustration is an artistic form of communication is the point of modern art. In the big business of today, the illustrations are no longer had the traditional look, with a combination of modern business is more viable form of commercial illustration. Commercial illustration illustration art is the inevitable development of traditional products, influence and even guide the public's visual aesthetic habits. The development of commercial illustration art is inseparable from the current economic development can be said to be complementary. Commercial illustrator for the development of modern commercial economy played a not inconsiderable role in fueling the economic development of both commercial illustration art for the development of the stage.Illustration art requires not only the shape of the screen visual performance is novel, unique innovative nature, but also the creators of the performance of the values of a certain aesthetic. So the illustration is the appeal to the visual art form, is one of the art of painting. Since the development of modern media technology, sometimes not entirely simple illustration art paintings belonging to the traditional scope of definition is often blurred. Illustrations based on the needs of creative expression may sometimes be different practices, such as the traditional hand-painted, hand-cut, software, production and more. In the application of modern media technology to create the means to complete the works of creation, the performance of the commercial illustrations of the way is important. Graphic illustration of the good fortune in business process applications does not mean that we rigidly stick to a simple imitation or copying and misappropriation, we can not deviate from the traditional imitation of the West away the essence of modern art. This paper attempts to graphics outside the Chinese auspicious "form" "color"and inner "meaning" of the research and analysis, the traditional characteristics and to seek the meeting point of modern commercial illustrator, a better understanding of Chinese culture and business graphics auspicious Between illustration the relationship between connotation and denotation to facilitate the creation of the future, to inspire creative purposes. Paper are summarized as follows:The first part mainly discuss the project'Source,background,significance,and research situation at home and abroad.The second part clear up the commercial illustrations'background and research situation.The third part discuss the development, origin and"form","color"feature of the auspicious graphics.The fourth part discuss the commercial illustrations'learning and extension from auspicious graphics.The fifth part discuss the auspicious graphics'application in commercial illustrations.