Research About How To Deal With Public Crisis For Our Government In New Media Environment

In recent years, the government's public crisis management has become a social field widely discussed topic, especially" SARS" crisis, public crisis has become a hot topic in the academic world, with the development of science and technology economy gradually diversity, the development trend of globalization of economy of our country is in the transformation of social development period, all kinds of social contradiction are exposed gradually, the government public crisis. At this time, the government in public crisis occurs, we must properly handle relations with the media, because, under the new media environment information having nonline characteristics, high-speed information transmission, in this environment, communication environment is complex and changeable, which led to the crisis of the development trend of the controllability reduce. Once the error may make the crisis erupts in the round, this is what we call the" Butterfly Effect", in the new media environment, each of us can use their mobile phone at hand, computer, camera and other electronic products acquisition information, at the same time, we can also use these tools for effective dissemination of information, vent personal emotions, therefore, a small error may lead to group events. New media in society in some significant event report has an irreplaceable role, but not to those who have a larger impact on the public crisis events, new media play a more and more important role. For example, in the 2008 we chuan earthquake, the earthquake was reported in the media society plays a role of social mobilization. The major radio stations, newspapers, websites, television and other media on the We chuan earthquake made a detailed report, in these media, mobile phone and the Internet and other new media, particularly in the performance of. This paper is divided into five parts: overview, firstly, new media and public crisis events make one introduction, not only on the new media and public crisis concept are discussed, and on the two characteristics are analyzed; on this basis, the public crisis events and new media relations are analyzed; then the crisis how to play the important role of new media is expounded, finally, with an example this paper explains the media in public crisis events in the role.