Design On Public Satisfaction Appraisal Target System To Government Website

The government website is the electronic government affairs important constituent, also is the government provides the management and the service window face the public.In recent years gradually was becoming the academic circles to the government website appraisal target system research the hot spot, but in these research evaluation criteria and the target design was different, at present still did not have the unification the conclusion.This article attempts from public satisfaction angle, constructs set of constructions scientifically, the reasonable government website public degree of satisfaction appraisal target system, appraises the electronic government affairs the construction and the level of development, not only this has the important theory significance, moreover has the vital practical significance.At present to the government website appraisal target system research in, mostly is from the function angle appraisal government website, has not highlighted take the public as the center, in statistical method also mainly by descriptive statistics primarily.Such result causes after the government website to carry on the evaluation, only knew the website technology function the quality, did not know user service which provides to the government website whether satisfies. Generally speaking, existing has following malpractice to the government website appraisal research:First, in the fundamental research aspect, to between the electronic government affairs and the public service relation, the government website as well as the public satisfaction connotation lacks the accurate limits; Second, the government website appraisal system does not have the true attention public's demand throughout; Third, does not have maturely from the public degree of satisfaction appraisal government website target system; Fourth, the existing target system too is numerous and disorderly, the appraisal tedious also the effect is not good; Fifth, existing target system heavy qualitative analysis, light quantitative analysis; Sixth, the research and the actual degree of coupling are insufficient. At the same time, analyzes the existing classical customer degree of satisfaction model below, we can obtain experience:First, has the necessity from the public degree of satisfaction angle establishment government website appraisal target also feasible, second, in during when definite model variable pays attention to the relation and the difference, third, in attention model various variables commeasurability, in order to the different rank, the different level government gateway website carries on crosswise or the longitudinal comparison between the public service content.This article mainly adopts the way which the theoretical analysis and the real diagnosis research unifies, through and screens to the domestic and foreign correlation domain literature collection, understood this domain the domestic and foreign research present situation, carries on the system to the reorganization material the theoretical analysis, the union at present already the government website appraisal characteristic and the insufficiency which has, uses the Deuel Philippines method to carry on the expert to investigate by determined the government website appraisal each target, and determines each target with the analytic hierarchy process and the factor analytic method union the weight, thus constructs scientifically, the reasonable government website public degree of satisfaction appraisal target system.In this foundation, chooses certain government website to take the appraisal object, carries on the real diagnosis analysis.The article structure arrangement is as follows:First, introduction, primary coverage including paper research background, research goal and significance, domestic and foreign research present situation, as well as paper structure.Second, the government website public degree of satisfaction theoretical analysis, elaborated the government website as well as the public degree of satisfaction connotation, simultaneously introduced to the domestic and foreign model government website appraisal model, through the contrast analysis, obtains inspires and constructs the government website public degree of satisfaction the logical model.Third, the target system design, elaborated first the design principle, then establishes the appraisal target system each target, then determines each target with the analytic hierarchy process and the factor analytic method union the weight, the establishment government website public degree of satisfaction appraisal target system.Fourth, the government website public degree of satisfaction appraisal target system real diagnosis analysis, with the aid of the Matlab software determination subjective weight, with the aid of the SPSS software determination objective weight, and unifies the rehabilitation. Determination objective weight sample data uses in 2009 the Chinese software evaluation center sampling work team to hit the chronometer to 32 provincial level government website, with the target system which obtains to the first 15 websites carries on the allocation place, and with primitive place comparison.Last, the concluding remark will summarize this article findings and the futurology direction.