Research On The Methods Of The Performance Evaluation Of Government Website Groups

New public management philosophy determines the necessity of e-governmentperformance evaluation, and the government website performance evaluation,especially the institutionalized one, as an important part of e-government performanceevaluation, since2002, has become some hot spots in the theories and methods ofgovernment performance evaluation and in the government performance managementpractices.In this paper, based on the analysis of domestic and foreign government websiteperformance evaluation theory research and practical applications, and according to theauthor's experiences of the government website performance evaluation practices in Anhuiover the years, some basic assessment problems as and some empirical analysis or casesare researched in the following aspects:Firstly,the basic concepts and evolution law of government websites, government portalwebsites and government website groups are studied and analyzed, the performance composition ofgovernment website groups and the basic contents of government websites performance evaluationare described, and government websites, as public service Web-based software products, theperformance level of which is affected by the support of government service contents, the awarenessof public adoption and public participation, website information architecture technology and otherfactors, which are pointed out.Therefore, the website availability, the quality of online services, and public awareness andpublic satisfaction are not only the root causes for government website performance, but also themajor standards of government website performance evaluation. At the same time, by using of thecube model, from the interactive dimension perspectives of the government, public, portaltechnology, a common reference framework of e-government stage development established byJungwoo. Lee, a Korean scholar,is researched and extended, and the two kinds of models ofgovernment websites stage development are given based on the government portal technology formand the user behavior patterns.Secondly, the electronic basic features and service value tropism of the transparent government("information disclosure"), service-oriented government ("online services") and democracy-orientedgovernment ("public participation") hosted by government website groups are analyzed, and fromthe view of user experience (user behavior), based on the dimension interaction analysis of publicdemands, government services and website information architecture technology, an analysis modelof key features of available government website performance is constructed. The model can be usedas the design and analysis framework of the core service performance evaluation index system ofthem.Thirdly, the systematic evaluation mechanism of government website groups performance, aswell as some basic characteristics, basic principles, basic modes and basic procedures of them, arestudied and analyzed, especially the case analysis of the Anhui provincial government website groupperformance evaluation mechanism participated directly by both the high-level governmentdepartment, in charge of their websites, and the third-party evaluation agencies is completed, and thestrengths and weaknesses of this mixed assessment model for the results of performance evaluationmanagement are analyzed, particularly the shortcoming that the performance evaluation information has not been open to the pulic yet is indicated.Fourthly, the traits of the systematic government website group performance evaluation, such asperiodicity, hierarchy, scale and integration, are researched and analyzed. Based on the aboveanalysis, a construction prototype of government website group performance evaluation indexsystem and the optimization processes of periodic evaluation index system (PCI-A-CRP) byimproving the Dai Ming cycle principle (PDCA) are constituted. Meanwhile, in order to build astandardized performance evaluation system of government websites, dimensional analysis methodsand measurement models of indicator performance based on metric elements and dimensional viewconcept are proposed, and the evaluation methods of unifying evaluation benchmarks, standardizingand quantifying qualitative dimensions are discussed, and interval5level's benchmarks based on theprinciple of government website maturity phasing division are designed to reach agreement onoverall evaluation values of sample data and the description of website performance maturity stagesdivision. Subsequently, based on these motheds, a standardized design example of performanceevaluation index system is given, which can be used to effectively measure municipal governmentportal websites' performances.Fifthly, for the purpose of improving the rationality and objectivity of evaluation index systemadjustment and amending the intuition and efficiency of process approach, aiming at governmentwebsites group evaluation index system with a hierarchical structure, expert survey design methodand calculated theory of synthesis extension interval based on the extended AHP are adopted tomake a comprehensive survey of experts for the weights adjustment of a municipal governmentwebsites group performance evaluation index system, and the calculation method and the calculationexample of the extended interval index weights with consistency are given. At the same time, twotypes of quantified models of the website sample data collection are discussed, and the testedstatistical contrast is analyzed. Test results show that the quality of data collection model withmultiple sample data based on the rule layer unit objectives is more stable. In order to describe andanalyze quantitative results of the website group evaluation data collection,5Stages division theoryof website performance maturity is introduced, and a calculated formula for indicator performancematurity and the average maturity of website group performance are given.Sixthly, in allusion to the characteristics of government websites group performance assessmentorganization and control process with the mixed evaluation model, by using of the quality controlprinciples of the product life cycle, and according to the three stages involved in pre-assessmentpreparation, mid-term assessment sample collection and the comprehensive assessment analysis,post-assessment results application, the key elements of quality control of each stages are analyzedand described, and finally, focusing on assessment process organization and evaluation datacollection quality control involved in the third-party, some clear and specific processes of theorganization management and communication control, and quality management programs of websitegroup evaluation data collection sample allocation, data sample collection and sample testing aregiven.Seventhly, according to the characteristics of information openness service of governmentwebsites, drawing on e-government services public satisfaction models based on ACSI, a causalassumptions model for public satisfaction of government website information disclosure serviceperformance is established, and through studying the structural equation methods(SEM), based onthe public satisfaction survey of Hefei government portal website information disclosure service, astructural equation analysis software(AMOS) is applied to test and update the hypothetical model,and public satisfaction causal path analysis diagram of the government portal is constructed. Thiscausal path analysis diagram is convenient for website director department to analyze the relevant factors and their impact factor affecting the public satisfaction of government website informationdisclosure services. In addition, a comparative analysis of the public satisfaction index and itscorresponding performance maturity level is given in the above government information opennessservice case, in order to find out the necessary link between them.In short, this paper researches and discusses the basic theories and methods ofgovernment website service performance evaluation comprehensively, which can help toenrich the content of e-government performance evaluation theory, and in practicalapplications, can promote to raise the quality of government websites group assessment,the effectiveness of government performance management and the level of governmentwebsites group service performances.