The Study On The New Media Relations Of Chinese Local Government

Mass media, as the intermediary for mutual communication and information dissemination between the local government and the general public, has an increasingly important impact on both social and economic development during our country's social transition period. For the local government, how to fully learn the importance of the media relations, and how to improve media environment as well as to create a good one for the purpose of efficient improvement of public management and building government image by using media tactics, have become a required subject for its own construction. The local government is aware of the importance and social function of the media. At the same time the media needs the public information and takes its social responsibility. All this above shows that the relationship between the local government and the media has jumped the traces of the traditional relationship of the governing and governed, and now it is becoming cooperative and mutual beneficial. From the angle of public management and based on the integrated use of the theories and methods of communication, journalism, political science and other related disciplines, this thesis, which is set in our country's social transition, systematically combs the media relations of the local governments in the overseas developed countries, the characteristic of the new media and the current relationship between the government and the media in our country in the light of the public interest. And the thesis provides the new thought for the construction of the harmonious society through looking for the way of constructing a new relationship model of Chinese local government and media.There are five parts in this thesis. The first part is the introduction. It in the main raises the background and significance of this study, and determines the core issue and the train of thought of this thesis on the basis of the domestic and foreign literature review.The second part is mainly about the definition of the conceptions that the thesis has involved, summarizes the functions of the new relationship of the local government and the media, and explains the value orientation of it that should be two-way interactive and based on the maintenance of public interest.The general idea of the third part elaborates on the defects of our current media relations of the local government, such as lack of the media literacy, opacity of the information, faultiness of the legal system, imperfectness of the consensus supervision mechanism and so on. And it also puts forward necessity of the establishment of the new relationship between the local government and the media in China.The forth part focuses on the analysis of the development of the media relations of the local government in the overseas developed countries, such as the America,France,Japan, and the related theoretical model. And it concludes that it is customized to the tendency of the world development to change the Chinese traditional model into a new one.In the fifth part, based on Chinese national conditions, focuses on solving the problems presented in the third part. And through learning the experience from the overseas developed countries, it gives several rationalization proposals, including improvement of the media literacy, perfection of the local government working mechanism of dealing with the media in the public crisis, promotion of the process of the legal system of the local government media relation, establishment of the professional administrative agency of the local government media relations and innovation of the communication channels and so on.In the conclusion part, the establishment of a new relationship model of the local government and the media in China's transition is forecasted.