Research On Tackling Strategy Of Online Public Opinions Ris Ks For China Local Governments

With the rapid development of information technology, the basic types of new media including network, mobile phone and TV has turned into the most important communication way. Through the interaction of new media, Internet became the important channel and the main platform for public opinion expressing and collecting. Existing on line became an important way of social life. At present, China is in the crucial period of economic transition and social transformation, which also brings ideology and interests diversification. The network crisis of public opinion event possesses the characteristics of multi-field, high-frequency and large-scale, so its destruction is stronger. With spreading of net media, different kinds of crisis produced made explosive social influence, which required an even higher demand on governmental crisis tackling. When facing web crisis, if caught unprepared, silent, irregular or impolitic, local government will bring a situation which not only plays a negative role for social stability, but also spoils the party and government image. Therefore, how to deal with web consensus crisis effectively has become an urgent task for government.Based on reading lots of related material, considering the local government online public opinion crisis as research object, the paper takes scientific development concept as guidance and construction harmonious society as the goal. This paper analyses and discusses the strategies of dealing with the crisis systematically and deeply by the methods of normative and positive analysis on the theoretical basis of public managements and communications.In addition to an introduction, the paper is divided into five parts. The first part explains the background and significance, and illustrates the domestic and international research material. The second part defines and introduces the related concepts and theory of internet crisis, analyzing new media on how to play a principal role when facing crisis. The third part studies the causes and characteristics of web consensus crisis and points out the local government's problems and reasons in dealing with online crisis in view of the present situation of spreading network. The fourth part analyzes on two typical online crisis cases in China. The fifth part is the focus of this paper, which puts forward some local government's strategies on how to deal with online crisis in China.Lacking of related academic research about online public opinion crisis at present, the paper put forward more systematical and practical principles and strategies through enumerating the theory, defining the concept and analyzing created process of online public opinion crisis, according to the academic researches which are more concerned about the study of the reason, law and macro strategies. Hope the paper can be referable for dealing with online public opinion in our local governments.