| In the current information dissemination of globalization era, the visual impact is greatly increased, the image on an unprecedented released, some western countries, the scholar even to think today's world is the image of the world. But domestic scholars to government form the images of the limited to the public relations and management level, a soft power of the political system and cultural values, media relations with the image on a further study. The image of our present government is very difficult to build up the guiding role.In view of this, the paper from the angle of the soft power, the government of the management theory and soft power theory that the government will study and empirical research of image, the research and analysis of data and methods of research papers, the theory and practice of meaning in this sense, the government proposed the express image of the government is concerned, the protection of human rights of the government, the clean government image. To upgrade our government's social management, quality levels and improve our government's international status and enhance its overall national strength has an important role.This innovation is the main point, the soft power and the government's relationship with, the power to shape the government of those images, and soft power to shape the government of a catalytic role in the article carried out a description and discussions. The stress on analyzing the soft power of our existing resources of other countries, through the soft power to analyze the situation in the development of experience and the soft power of the construction of the government has the image of positive measures. Combined with the soft construction of the power of the actual situation, the image to a sharp image, a complete image system, the government attaches great importance to the media development, build the image of the strategy for a series of practical measures, and then search for a suitable for our government image construction. |
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