The Studies On The Fan Phenomenon Under The Context Of Cultural Sociology

Immeasurable is from the one. This sentence can be used in the fans. Fans, who can infect others with her enthusiasm, resulting in countless fans. Fan Cultural phenomenon originated in China in 2005, by virtue of its vitality through the development of recent years, it has been spectacular---Gave birth to a democratically elected "star", established a fans theme site, had the career fans, born the first Charity Foundation named after fans···Fan Culture is complex, the idol of fans'consumption behavior is special and initiatives, the phenomenon attracted the global attentions. Fans are the most discerning audience, the most discerning consumers of cultural products. Fan Culture is the most characteristic and the most dynamic of mass culture. Fan Culture as a sub-culture, its research will help further understanding and cognitive of Popular Culture.It is a psychological process of extreme pleasure as a fan. In this process, the text gives idol fans the different meaning of the text with the other cultures. By sexual fantasies, introjection and projection, transitional objects, the three theory of mental and psychological analysis of the inner world of the fans, analyzed and found that the combined effect of the three mechanisms constructed the inner world of the fans. We can observe the joint action of the three mechanisms. The text itself or idol works as a carrier of content that outstanding performance of the body. Not just for fans captivated by idols, fans also believe that the charm of idol who are also available. Idol has the text "transference" function, which allows fans immersed as they reach the "third space". It is well explained that in the pursuit of idols like the madness that appears in the text is needed in daily life.Fans can not be independent of commercial and industrial system of capitalism, can not control the production of popular culture, only can play their part in the consumer subjectivity, create a true sense of their own production. The generation of Fans Culture is from the contradiction between the mass media cultural producers and consumers of popular culture. This contradiction is possible to reconcile, and Fan Culture has produced in such a confrontation. Among the dynamic process of incorporation and resistance, births of the new meaning of fan culture. The mass media through the commercialization to incorporate the fans, and the fans through the "poaching" and "collage" form their own cultural style. Commodity and consumption stimulation irrational fans, so fans should return to the rational by learning the media literacy, mass media should to take on the responsibility of public material.