Wenzhou Area Students Start Situation Empirical Research

The 17th CPC National Congress pointed out "to carry out the development strategy of enlarging employment, to promote the employment driven by setting up their own business"; " perfectly supporting the policy of setting up their own business and finding jobs by themselves, and strenghtening the employment concept education to make more labors start enterprises". Encouraging to start enterprise has become the important policy trend. Moreover, university students' innovative undertaking has been the hot topic of colleges, government and people from all circles of life. The various channels of university students'innovative undertaking are not only good for reducing social employment stress, but for development of university students. Poineering model cases of university students'innovative undertaking are emerging in an endless stream, which makes the situation of innovative undertaking blossoming. However, we can't ignore the various kinds of factors influencing university students' innovative undertaking, the great differences of areas, and there are bad as well as good people in groups who starting business by themsevles. People from all circles of life are discussing seriously about university students' innovative undertaking with many different points, but the voice and achievements of innovative undertaking are facing the situation of "The thunder roars loudly, but little rain falls".As the coming era of business globalization, information internetization and knowledge capitalization, innovative undertaking is arising. The enterprise-starting educationa was born in America, and developed in the turning time of economy increasing model. Bill Gates, pierre cardin, Michael Dell, Matsushita Konosuke, Ma Yun, Shi Yuzhu, Zhang Zhaoyang, Chen Tianqiao etc. arouse the passions and dreams of start-ups.Do college graduators need to begin an undertaking as the new power in the great society, and how to begin an undertaking? Society and parents have their own tastes towards the start-up. On one hand, some people are opposed to start-up. They think the responsibility of students is studying, and it is easy to foster bad atmosphere " putting money above all" and"money worship", which is bad for healthy growth of students. What's worse, a small number of crankish people think undertaking is the bevavior that do not attend to his proper business. On the other hand, start-ups think undertaking can improve innovative ability, strengthen the ability of adapting the environment. It also can make great economic benefit, reduce family burdens. University students'innovative undertaking is especially messing about the study.Since the strategy "undertaking riches people, innovation enhances province" has been pointed out in Zhejiang Province, we always link innovation with undertaking. Wenzhou is the place where it is rich in private capital, which is inborn advantage for undertaking. Meanwhile, university students'innovative undertaking, as the continue of" Wen Zhou Mode", " the Sprite of Wen Zhou Businessmen", has strong basis and good trends taking the advantage of inborn economic basis. All universities has built innovation park in 2004, opened undertaking courses, started career planning, and led the university students to foster innovation sprite and undertaking consciousness. There are shadows of Wen Zhou university students, whether in Excellent Undertaking Students of Zhejiang Province or in National Top Hundred Undertaking Pioneer. Moreover, Wenzhou government in succession launched a serious of policy to help and encourage them to start their own business. The Harbor of undertaking digital in Yongjia is one kind of example. The private companies in Wenzhou also help build the terrace of university students'innovative undertaking. They established undertaking funds to foster and help university students achieve their undertaking dreams.University students as the main force in social production, attending undertaking is accumulation of practice and experience. However, market competition is becoming more and more serious, especial the development of middle-small size companies are also facing transition problem. Successful start-ups are a small number. Wenzhou self-employed model has developed and completed for 6 years, and it is becoming the undertaking mechanism of linking government, school with resercher together. The paper researches the specimen of universities in Wenzhou under this mechanism, including undertaking motive, attitude, influencing factors, difficulties etc. And it also analyses the cases of university students network undertaking and group undertaking in the past two years in Wenzhou. The author analyzes and discusses the success and failure of undertaking, and finds out the inner factors and outer factors that will influence the university students undertaking, which will provide useful enlightenment to follow-on start-ups. At the same time, we continually appeal that universities should strenghten the undertaking education system, government should launch the policy correctly, enterprises should increase power to support undertaking to foster more innovative talents.