On The Strategic Study Of Cultivating The Golf Professional Talents Of Chinese Colleges

Golf industry, as an emerging developing industry in China, has made brilliant achievement in recent 20 years, although there is still many problems compared with that of the developed countries. Since the covering cultivated land for golf, environment pollution and high taxes become the hinder of the development of Chinese golf industry, our country announced some released policies on golf industry to limit the development of golf industry in recent years. In the final analysis, it is the main force of the development of golf industry–the supply of the talents that doesn't keep up with the pace of golf development thus becomes one of the important factors that baffle its development. At present, the comprehensive quality of the administrator and marketing personnel in many golf clubs and related industries is low, which directly affect the speed of the industrial development, thus make the short supply of talents on golf management to a large extent; With the return of golf to the Olympic family, the country will promote the popularity of golf, and the demand of talents on golf sports will also develop step by step; The supply of talents on the construction of golf course and lawn maintenance in our country has been a vacancy, since well-paid foreign talents can not meet the need of highly developing golf clubs to some extent. Therefore, the cultivation of the related talents is imminent. This paper makes an analysis on our country's existing golf professional talent supply scale, mode and golf professional graduates' employment situation by the use of the methods of material collecting, expert interview, comparative research, and statistics. It also studies on such factors as related policy on golf industry, national education policy, existing market environment influenced the supply of golf professionals. This paper also proposes that the developing train of thought of the supply of golf professionals should be based on infrastructure developments, the construction teaching faculty and speeding up teaching material development through learning foreign advanced professional knowledge; On the aspect of personnel training, curricula education and vocational education should be combined with to cultivate highly educated, qualified, and skilled interdisciplinary professional talents for golf talent market; On the aspect of golf professional education, "localization" and "internationalization" should be combined with and foreign advanced professional concept should be adopted to comply with Chinese characteristics. The positioning of the talents is mainly on four directions: golf management personnel, golf athletic talent, golf course construction and lawn maintenance personnel and golf marketing personnel. The paper points out finally that we must do the school-enterprise cooperation, establish the corresponding training base, and ensure golf professional talent supply balance in improving Chinese golf professional talent supply problem; In the development of education, we also should introduce and train talents of excellent golf education talent; expand international exchange and cooperation actively , narrow the gap with golf developed countries and develop golf industry with Chinese characteristics.