Commercial Fitness Club Business In Jiangsu Province Research On

For understanding currently operating status of Fitness Club in Jiangsu Province, getting latest of related data, taking reference and guidance role for the people of national Government, and fitness club operating managers and related staff, this study extract tieredly 6 cities from Jiangsu Province, then extract 97 trainers,30 operating managers and 564 members from 30 commercial fitness clubs from the 6 cities as the investigation sample.The study applicate literature information method, and expert interview method, and questionnaire investigation method, and mathematical statistics method and logic analysis method, get and analysis the various data which could reflect operating status of commercial fitness clubs, came conclusions eventually and give recommendations. The study said:1. Fitness clubs in Jiangsu Province get rapid growth. But the construction of enterprise culture and brand-building is not enough because the most of fitness club is also the initial stage and its years of operating history is short.2.The fitness clubs are all membership management, and mainly sales year-card. But the supporting project is similar.3. There are a variety of advertisement of fitness club and have regional differences in Jiangsu Province.4. Profitability of fitness club is not optimistic mainly because of the high costs and long payback period. But most of the managers think the prospect for fitness clubs will be better.5. The managers is mainly Prime male-dominated who have college degree at least. But there are lack of compound talents manager of sports and management.6. The trainer have generally high cultural qualities but their have different talent lever. And the fitness club's safeguards is not comprehensive enough, making the career time of trainer generally shorten and lack of career planning. Personal trainer not only take more economic benefits, but also to improve Member's assessment to fitness trainer and even fitness clubs and in line with market demand. And, compound talent trainer are more favored by consumers and managers, so compound talent trainer become the target of most of trainers.