Jiangsu Province Badminton Stadium Operating Status And Characteristics Of Consumer Groups

Badminton is popular all over the world now who was born in the UK. Badminton is asport fashion with multiple functions, with fitness, recreation, entertainment, sports, friends,etc., show the strength of badminton is a beauty, physical beauty, artistic beauty and dressbeauty competition, but the majority of civilization enjoyed by the masses of small ballgames, they are unique temperament and charm, attracting more and more people toparticipate in this one movement. There are many training courses and training fieldnumbers badminton linear upward trend, badminton lovers of leisure time to become themost popular sports. Badminton has since spread to China, has made considerable progressand rapid development, more and more people to participate in badminton shuttlecock inthe past, badminton is also known as the "second national sport" campaign. Chinesebadminton team’s impressive record also badminton swept the country plays a vital role inChina is the Chinese badminton team sports Corps ace of the division. Chinese badmintonteam won the World Series several times in the Uber Cup, Thomas Cup, Sudirman Cup,and is currently a world leader. In1987Beijing World Championships,2010WorldChampionships in Paris,2011London World Championships and the2012LondonOlympics swept all five project champion. May26,2013, at the thirteenth Sudirman Cupbadminton finals, the Chinese badminton team won five consecutive Sudirman Cup finish,the history of the ninth won the trophy. Various badminton stadium in the major andmedium-sized cities to build up, large and small, all kinds of badminton club, badmintonassociations and other social groups have also been established, growing badminton teamwill be pushed to the sport of badminton booming period.Jiangsu Province is the country’s major economic province, which is used on sportsconsumption also ranked highest in the country, which is bred good economic and culturalenvironment for the development of badminton club fertile soil. In this paper, literature,field interviews, questionnaires, mathematical statistics and logical analysis and other research methods, Jiangsu Province, Jiangsu Province, Jiangsu, the Soviet Union in the sixcities badminton badminton training venue managers and consumer groups conducted asurvey to find out the status of Jiangsu Province, badminton stadium utilizationcharacteristics and consumer groups. Jiangsu badminton stadium through business analysisand deficiencies and other issues, make recommendations accordingly, Jiangsu Provinceoperating badminton stadium development of reference.The results showed:1. Jiangsu Province, the overall small number of badminton stadium, the venue ofplastic and Wooden mostly occupy the dominant state-owned venues nature, but mostlyprivate contractors operating mode of operation, operating mainly in the best time period17:00to21:00between.2. Jiangsu Province badminton venue management approach is diversified variety ofmanagement models coexist, there are certain business marketing tool, obvious economicbenefits; but managers still lack advanced management concept means, such as advocacy,networking, and other aspects of the use of posters also relatively simple, the phenomenonremains severe losses and other conditions.3. Jiangsu Province badminton venue managers have learned their academic andprofessional imbalance in business skills, expertise, and other aspects of comprehensivequality deficiencies; badminton coaches generally higher level of academic andprofessional, experienced coaches as little as six months, up to five years, usually in2-3years.4. Jiangsu Province Badminton consumer groups males, females living less large agespan, the majority concentrated in the middle-aged groups. Any consumer occupations,education at the university more generally, has a "high degree" features.5. Jiangsu badminton shuttlecock consumer spending is mainly reflected in: rackets,badminton, game, watch, clothing, and other consumer guide on coaches.6. Most consumers who badminton consumption is initially driven by friends,colleagues or neighbors. Their participation in the consumption of the main purpose ofbadminton fitness, entertainment, friends, emotional adjustment and so on. Income levelsand badminton venue charges prices affect consumer participation in badminton mostimportant factor, followed in order: badminton stadium facilities, badminton own uniquecharm, badminton workplace services, leisure time and so on. 7. Badminton stadium venues operating mainly in the low utilization rate, lack ofbrand competition, price positioning is unreasonable, the limited level of teaching coaches,managers, lack of advanced management concepts such deficiencies.