Study On The Status Of The Construction And Development Of University Fitness Clubs In Henan Province

It’s good for university students’ health and growth to participate in physical exercisefor their better health and more indomitable will. However, the major physical exercises inuniversity at present are PE and spontaneous physical exercises, which is far from enough.Thus, fitness club in university provide university students a chance to learn and participate inphysical exercise, which covers the shortage of PE. Based on this, with the tile of “Study onthe status of the construction and development of university fitness clubs in Henan province”,this thesis researches the construction and development status of10fitness clubs in9universities by documentary method, survey method, mathematical statistics method andlogical analysis method, which enrolled related leaders, membership and fitness coaches ofthese clubs as the investigate objects. Broad conclusions can be drawn as follow:A. Through the investigation of50colleges and universities (including8independentcolleges)in Henan province, we found there are only9fitness clubs which is18%of total,which shows that university leadership and sports department need to change ideas and attachimportance to the fitness clubs for the development of universities.B. There three operation mode in the10university fitness clubs, which all serve studentsmainly and they show their particular operation modes, management method, service contentand so forth. They play important roles in covering the shortage of PE, enhancing students’physical performance, and, especially offer examples for other universities in Henan province.Meanwhile, there is contradiction. When the university rents facilities to their own teachers oroperates fitness club with outsiders cooperatively, the university should define profit sharingarrangement, creditor relationship, and the operation and maintenance of the facilities bycontract through communication and negotiation. C. The management level of the head of the fitness club remains to be promoted. Openrecruitment can be hold to employ outstanding management talents and object assessmentsystem can be built, in order to improve the efficiency and quality of operations.D. Another problem to be solved is that the large mobility and low professionalcompetence of the coaches. Fitness clubs should provide training and up-grade opportunitiesregularly to guarantee coaches’ competence advanced and professional. Furthermore, clubsshould bond coaches’ salary together with the club’s economic benefits, implementingdistribution according to work, and make reward form lengthening and professional in viewof long-term interest.E. The lack of hardware felicities is a universal problem, which can be solved byfounding collaborative management relationship with commercial clubs. On one hand,universities fitness clubs can learn much management experience from commercial clubs andborrow their advanced fitness equipment. On the other hand, the high-level felicities of theuniversities’ fitness clubs can be rent to the commercial clubs to maximize mutual benefit.Universities fitness clubs should develop service in different aspects to meet club members’need.F. Universities fitness clubs lack of necessary supervision. Universities should givepriority to the benefits of students and strengthen the supervision and management on fitnessclubs, by which operation goals can be achieved and venality and fraud can be avoid.G. Though, these fitness clubs rely on universities, and serve university teachers andstudents mainly, which found a membership base, clubs should advertise to surroundingcommunities to maximize the development and interest. Besides, Clubs should develop moreselling models. After understanding the consumer motivation of club members, clubs shouldsatisfy members’ demand to a great extent and develop more selling models.