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The Research On Current Situations Countermeasure Of The Commercial Badminton Stadium In North Henan

Posted on:2013-01-10Degree:MasterType:Thesis
Country:ChinaCandidate:C HuangFull Text:PDF
GTID:2217330374460450Subject:Physical Education and Training
Abstract/Summary:PDF Full Text Request
In china, badminton has an another name of "national sport", Not like football, basketball, tenniswhich have a huge impact in the world, badminton has its own feature of fit all age and easy to carry out,badminton has become one of the higher penetration rate of the popular fitness game in china. With thegradually increase in people's standard of living, the way of life has changed dramatically, In addition tofulfill the basic standard of food and clothing, Chinese people began to pursue health, happiness andspiritual fulfillment. Through physical exercise, people meet their spiritual pursuit and understanding thesports value, from the previous single viewing to appreciate towards the universal parameters. After a hardworking day, to do some physical exercise with many good friends has become a new fashion.As a healthy, stylish Netted against the project, the amount of exercise can be very flexible,badminton can be both one-on-one confrontation and also be more than one person to participate in,regardless of the children or the elderly can find it not only gives pleasure to bring the body to relax, butalso brought to spiritually enrich and satisfy. Therefore, badminton has been the favorite sports of more andmore people and Commercial badminton venue established everywhere, but in the actual business activities,there are many problems. First of all, operating badminton venue is a profitable place, the creation ofpurpose is profit and in order to serve the public better, it must also optimize its own management.Secondly, the badminton venue is an important place of mass fitness, how to combine the economic andsocial perfection is the question we also need to think about. Therefore, we treat the operating status of thenorthern regions of operation badminton venues as the research object, on the basis of sports consumption,national fitness and sports consumption, in reference to a comprehensive and in-depth point of view, wemade multiple side study and use many method such as literature, questionnaire, field interview,summarized comparative law and statistics to shows the operating status of the northern regions badmintonCommercial stadium, we hope we could give readers a comprehensive analysis of the problems whichaffect the badminton stadium, at the end, we also give the corresponding comments and suggestions to thenorthern regions Commercial badminton venue as well as the whole country's, we hope it can be beneficialto the sustainable development of countermeasures The results shows that the number of court in North Commercial badminton stadium is insufficientand the distribution is not uniform, mainly concentrated in the urban areas of the city, the quality andquantity of the court in the county is not good, therefore, it is difficult to meet people's needs; most ofvenue managers do not understand the theoretical operation knowledge and only operate by their ownexperience; badminton venue operators do not realize the importance of publicity, most of them are waitingfor consumers to seek them but not use posters and television advertising to publicize themselves;badminton is a kind of sports which need relatively high consumption, so that some consumers which donot have a certain material foundation for conditions or whose interest is not concentrated gradually lostinterest; In the course of operations, the operators are often focused on economic effects but ignore thesocial effects; through the analysis of the status quo,we point out that we need to break the traditionalbusiness management concepts, focus on cultivating sports management talents, exploring new businessmodel, and through the improvement of badminton laws and regulations to regulate the market andpromote its sustainable development.
Keywords/Search Tags:northern regions, badminton stadium, business, countermeasures
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