| With the rapid development of national economy, accelerating urbanization, China's real estate market anomalies prosperity, become a pillar industry of the national economy, industry market competition becomes increasingly fierce. Is in the real estate industry, scale, and brand to the standardization of the period, the transformation to the development enterprise in the fierce competition in the market, will dominate must develop a series of complete and scientific suitable for its actual situation development strategy, and in its own operations executive strategy and evaluation adjustment strategy.This paper based on the current real estate industry status, explore the operation in real estate enterprise developing process, according to their own internal or external environment develop strategies, the promotion enterprise's contend for power. Based on the analysis of relevant knowledge for strategic management, combining the theory foundation of real estate industry in China at present the situation and development status of real estate industry in Zhengzhou, from A real estate company's actual conditions, analyzed the macro environment of industry company is facing the internal environment and of his own, and using the method of SWOT analysis, it is proved that the company has strengths, weaknesses, opportunities and threats. On the basis of these analyses, aiming at the characteristics of A real estate company, combined with the real estate of strategic management process and mode of A real estate company, ask the development strategy, and give guarantee strategy scientifically implementing and should take measures, summarized A set of complete, to ensure that the company's scientific development strategy, and A real estate company strategies in the problems in the process of analysis, in order to further improve and promote the company's sustainable development of Zhengzhou, also hope to provide reference for real estate enterprises. |
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