XX Rail Transit Design And Research Institute Of Development Strategy

The pressure of urban traffic revealed gradually because the rapid development of economy and the pursued of urban and rural integration. The ground transportation already can not adapt to the further development of urban, rail transit materialize and quickly become the major domestic infrastructure construction, it bring a lot of convenience to people's lives. Design and consulting are essential links work for urban rail transit construction, they are influence obviously to rail transit constructing, operating and maintenance. So with future large-scale construction of urban rail transit, and China's accession to the World Trade Organization, enterprise how to grasp the opportunity, and how to face the challenges to developing the domestic and international business.So enterprise development strategy study become necessary.Based on the summary and absorption of previous studies and the theory of strategic management and research process of strategic management, researched comprehensivly the elements of all. First introduced the development of rail transit and characteristics, and analysis the meaning of the research institute's development strategy, and the goal and scope, sums up the basic frame structure. Then reviews the definition and characteristics of strategic management,and interpretates it's importance for the long-term development of the enterprise, and expounds the elements of strategic management, the ways and methods for the analysis and study, lays the foundation the strategy study. Again describes the present situation and development process of XX rail transit design and research institute, these studies are aumed at XX rail transit design and research institute. Then employs PESTEL analysis model to analyze the external environment of the XX rail transit design and research institute, and the methods of EFE and IFE to appraise the internal and external environment, summarizes the research development opportunities, threats, what are the competetive advantages or disadvantages when facing the opportunity in the external environment, and provides direction to study development strategy for enterprise. Finally, according the expected goal and the institute of industry inherent characteristics to clearing strategic orientation, explicits the principle of develop strategic choice for the enterprise, establishs the development strategy of enterprise, and studies the implementation of the strategy and control measures, thus ensuring the effective implementation of the strategy of enterprises.XX rail transportation design institute's development strategy research involves widly, and connotation very rich. Due to the limited time, research material and data, and the author of this paper, the paper have inadequates and lack of depth. Even in some problems only motions the train of thouhgt roughly or provides the verdicts or provides the methods immediately, all of these needs to be deepening research or refined in the future work.