The Chengdu The Sub Shop Flower Development Strategy Research

The Chengdu Gaodianzi flowers and plants Limited company its under sets up the Gaodianzi flowers and plants market is the national fifth large yellow croaker cuting flower trading market, enhances as well as the urbanized construction unceasingly along with the people living standard develops unceasingly, people under market environment which increases to the flowers and plants demand, the Gaodianzi company must study company's developmental strategy earnestly, carefully examines own market localization, establishes the effective core competitiveness, reforms the market marketing system, reorganizes the internal service, positively facing the new opportunity and the challenge, enables the enterprise to obtain continues the health the development.This topic research in view of the flowers and plants industry characteristic, utilizes this specialized theoretical knowledge, in has analyzed the Gaodianzi company in detail in manages in the internal and external environment foundation which and in the developing process faces, through the strategy management tool SWOT utilization, has discovered the Gaodianzi company competitive advantage, faces the inferiority, obtains opportunity and to corporate growth threat. Established and has formulated the Gaodianzi company developmental strategy goal and the action plan, thus could enable the enterprise to obtain the long-time development power and the establishment company's competitive power, longed for that could provide one kind of reference theoretically for colleague's flowers and plants company's strategic development.This article uses the EFE matrix, the IFE matrix and the SWOT matrix research tool, has developed the strategy management study domain, its practice significance lies in can instruct the Gaodianzi company to hold the opportunity, the display superiority in flowers and plants industrial circulation this new domain, to make the breakthrough, has the very obvious feasibility.This article utilizes the empirical analysis and the case study method, draws the following conclusion: 1. through to the Gaodianzi company's external environment factor research, confirmed the enterprise and avoids the exterior threat in the exterior opportunity using the aspect to be slightly higher than the average level, needs to adjust the developmental strategy.2. through to the Gaodianzi company's internal resource analysis, explained the enterprise interior competition condition the average level the profession to be slightly higher than, has compares the strong trend the internal condition.3. The eleventh five years period Chengdu will speed up the city and countryside integration process, several sides assist the fresh-cut follower production development together, has provided the good condition for the flowers and plants industry prosperous development, this gave Gaodianzi company high beginning the adjustment developmental strategy to lay the solid foundation without doubt. The company should size up the situation, holds diligently the rare development opportunity, readjusts the developmental strategy.4. The Gaodianzi company industry divides into the flowers and plants production, sales and the physical distribution, the base management, the related product sale and so on three big tectonic plates. Through the Gaodianzi company SWOT matrix analysis, the Gaodianzi company may adopt the growth strategy, the seize on a chance realizes company's strategic development.5. The Gaodianzi company strategy implementation control's strategy is: The Gaodianzi company must implement the flowers and plants cost leading strategy and the variation strategy war, must establish the highly effective operation system and the good enterprise culture, must strengthen human resources management, establishes the informationization immediate feedback mechanism, constructs the reasonable benefit mechanism, the promotion flowers and plants industrial production.