Post Quality Model Of Pharmaceutical Marketing Research

The competence research is one of hot spots, the existing research mostly focus on management, marketing research especially from enterprises is few. The competence of medicinal sales closely relates to populace's health, previous research of medicinal sales involves 5-9 items, without uniform definition. With few consideration of internal and external influencing factors such as business, organization and task, competence models has not been widely adapted to be used in our country.This thesis chooses medicinal sales representatives in the organization which provides service better than the academic promotion to discuss the internal and external influencing factors, analyzes the way from general competence model to concrete competence model, builds up the medicinal sales competence model and applies it to recruitment.This thesis first gets the preliminary competence range through literature analytic method, modifies the performance standards by introducing the factor advantageous coefficient, then analyzes the competence items and corresponding ranks through behavior event interview, finally establishes the medicinal sales competence model. The practical application of this model in the NJ company makes the assessment process and results more objective and scientific.The innovation of this article is that small enterprises can get brief competence range before carrying out behavior event interview with the help of formerly research of general competence model. Work performance modified by factor also makes it possible that small enterprises can combine internal and external factors such as business, organization and task to build up concrete competence model with low investment. The application of medicinal sales competence model in recruitment can get the competence items,grades and behavior indication, improve the validity of the interview.The competence score related to work performance is 0.68, predicts work performance better.