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Research On Planning And Implementation Of Large-scale Commercial Center In Metropolitan Of China

Posted on:2012-08-12Degree:MasterType:Thesis
Country:ChinaCandidate:X D ZhengFull Text:PDF
GTID:2219330362454258Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Urban complex commercial real estate industry in recent years the rapid development of first-tier cities such as Beijing in the commercial real estate into a "blowout" of the modern city, a large SHOPING MALL accurate pre-positioning how their floor plan is the key to the success of the project operation. Verified a commercial success of the project depends on its overall operation of the entire process, from the urban regional planning, project location, architectural planning and design, business planning, investment promotion and even the late, operations, various aspects are closely linked and influence each other, this is a continuously adjusted, the endless process. Spiral pattern of commercial real estate show, commercial real estate in the contradictions and constraints in the exploration and model of reform and reshaping of the transition. Judgments on the whole situation in which some aspects may be affected by various factors resulting in a return to commercial projects to re-start or re-doing market research, should find a breakthrough to what the commercial real estate planning to landing, more efficient business operations of and scientific as we are now engaged in commercial real estate management of each of my colleagues consider the issue.By shopping at home and abroad on the theory of academic literature review of research results, research on urban areas, urban planning, project feasibility analysis, urban operations, North America, Asia and other commercial projects in various aspects of case draw a multi-dimensional, and combined Analysis of the first shopping mall in the Grand Canyon from the pre-feasibility research, business planning to post the full implementation of operational experience in ground and drip tips, trying to explore the first-line shopping mall of the city commercial projects from concept to concept floor plan and even the later operation of the whole operation mode, hoping to the future development of urban complex, development, operation play a guiding reference.
Keywords/Search Tags:Urban Planning, Large-scale Commercial Center, Project Management, Operation Model
PDF Full Text Request
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