Structure Of Enterprise Culture On The Improvement Of The Competitive Ability Of Enterprise

With the increasing changes of economic environment, China's economic development is gradually blending into the competitive tide. The enterprise survival and the development path are no longer confined to only pursue profits and steady improvement, obtaining the core competitiveness of enterprises is the key to sustainable development.Based on the research and empirical analysis of domestic and foreign scholars on the enterprise culture, enterprise core competence theory, this article has made a deep study on the connotation, characteristic and the relationship between the enterprise culture and the core competitiveness of enterprises. Combining with the practice of enterprise culture in HT group of Shenzhen city, an enterprise culture evaluation model to enhance the core competitiveness of enterprises has been made, and also the practice of the model. At the same time, the results of theoretical analysis has been applied to the HT group enterprise culture construction. The opinions and suggestions have been put forward to strengthen and improve the construction of enterprise culture in the end.