Study On The International Entrepreneurship Strategy Of NFC (Shenyang) Metallurgy Machinery Co., Ltd.

After years of development and growth, the China Metallurgical Machinery Manufacturing already has a more complete value chain system. However, the developed countries, metallurgical machinery manufacturing industry value chain has become more mature, and these countries, China's metallurgical machinery manufacturing industry there is still much room for development, the most prominent is the technology development business. "With the market for technology" strategy, China's economic environment has been a long time, but also to related industries in China to introduce a number of leading technology. At the same time there have been some problems, our technology-based companies with his country's dependence on advanced technology, lack of self-awareness and ability of innovation, resulting in domestic manufacturing capacity shortage in innovation, research and development of technical capacity to be increase in urgent need of a competitive core technologies. Metallurgical machinery industry is technology-intensive industry, technology can not get, domestic metallurgical machinery enterprises can not grow, a phenomenon that should be the industry's attention.China Metallurgical Machine Components narrow range of products, specifications are rarely, with very large gap between high-end products, it is difficult to keep up with the rapid development of the host speed. China's current level of development of host-based pieces on the world's developed countries only reached the level of the eighties. Basic parts of the low quality, poor reliability and failure is more than the existence of the most prominent problem. Therefore, many companies often metallurgical machinery imported by the way, the introduction of the foundation matched with host components, in order to improve the competitiveness of the domestic market. This phenomenon has led to the domestic production of basic parts, low level of technology products in China's market share does not put up. On the export side, China's basic pieces of the product has great advantages, but are labor-intensive export products, although a huge number, but the value is very low, not high value-added technology.In this paper, the strategy of international business related research are reviewed, and made the basis of the relevant theory of international business; after the SMMC, the status of international business studies from the SMMC of the profile to start, respectively, its international business in the external environment and internal conditions for analysis, and pointed out that SMMC or international business motivation; on this basis, the SMMC, the international business strategy analysis and design, first determine the SMMC of the overall strategy of international business and strategic goals, respectively, after the market entry mode, trade-based strategy, investment-oriented strategy, strategic portfolio and strategic aspects of the implementation of security measures carried out a detailed interpretation; Finally, a summary of the text, and that future prospects. Article is divided into five parts, specifically with the following:The first part is introduction. This paper presented the background and significance of research, the research paper described the contents, and describes the research methods used in this article and technology roadmap, pave the way for subsequent studies.The second part is the strategic research and the related theory of international entrepreneurship. This part of the first international business research are reviewed, respectively, from the definition of international business strategy, international business and international business new incentives to the new dynamic three aspects described, quoted some of the newer point of view. After that, a detailed strategic concepts from the definition of international business, international business and international business strategy related to patterns related to three aspects of the theoretical basis for analysis.The third part is the analysis of the status of international business. From the SMMC of the profile to start, respectively, of its international business in the external environment and internal conditions for analysis, and pointed out that SMMC the motivation for international business. Among them, the external environment, including macro-environment analysis and competition analysis, the corresponding opportunities and challenges; internal conditions, including enterprise resource analysis, capacity analysis, and enterprise core competitiveness analysis, company strengths and weaknesses.The fourth part is the international business strategy analysis and design of SMMC, this part of the research is the focus of the article. First, determine the SMMC of the overall strategy of international business and strategic goals, and then were from the SMMC of the international business market entry mode, SMMC type of international trade, business strategy, SMMC the International venture capital-type strategy, SMMC a combination of international business strategy and SMMC the international business strategy for the implementation of safeguard measures several aspects of the detailed analysis.Part five is the conclusion and outlook, a summary of the full text, and conduct relevant research prospects. This article related to international business strategy, research results were reviewed, and Metallurgical Machinery Co., Ltd. Shenyang international business strategy, a detailed analysis and design, made some research, theory and practice of international business studies have a positive impact.